Dairy Marketing

Topics:
Food and Beverage
Tags:
Canada,
Marketing,
Marketing Research,
University Of Saskatchewan
Source:
University of Saskatchewan

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Overview: This article is on the marketing of dairy products in Canada. The supply and price of milk in Canada is controlled by a system of supply management which started in the 1970s. The Canadian Milk Supply Management Committee was established to balance milk supply and the demand for diary products. This committee sets a national production target, and then with the Canadian Dairy Commission, allocates quota (a contract to produce a set amount of milk) to each province based on its population.

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