Respond to Change: Now

Topics:
Food and Beverage
Tags:
Dairy Management,
Industry,
Management,
Strategy
Source:
Dairy Management

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Overview: The industry must consider several key changes when planning and creating new products. The same old thing just won't work. The dairy industry must find ways to let time-starved families enjoy the great taste of milk and cheese without expecting them to change their lifestyles to accommodate how we like to sell milk. The real challenge is not just to recognize the change, but also to know when to start creating new products in response. In many cases, top executives will not respond until the consumer changes are 100% clear and present.

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