Cheese Brings Holiday Cheer to Retailers

Topics:
Food and Beverage
Tags:
Americans With Disabilities Act (ADA),
Public Relations,
Marketing,
Internet,
Human Resources,
Gender And Diversity,
Dairy Management,
Corporate Communications,
Cheese,
Retail
Source:
Dairy Management

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Overview: The American Dairy Association's "Ahh, the Gift of Cheese" program will position cheese as the perfect holiday gift. It is being supported by extensive public relations and Internet activity, beginning in November. At ADA's cheese web site, consumers will find tips for creating holiday gift baskets at home with cheese purchased at retail. This holiday season, takes advantage of the abundant opportunities to increase sales and profits by merchandising cheese. Cheese Gift Baskets, Cheese Party Platters, and Pairing Wine and Cheese are among the key strategies every retailer should consider implementing this year.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 317KB | Date: Jun 2002 | Pages: 6

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