Topping It Off: Caps and Closures
- Topics:
- Food and Beverage,
- Packaging and Container
- Tags:
- Closure,
- Container,
- Dairy Management,
- Food & Beverage,
- Manufacturing,
- Marketing,
- Marketing Research
- Source:
- Dairy Management
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Overview: Fluid milk processors have traditionally viewed the milk container as merely an expense, one in which they constantly try to find the lowest cost solution. In fact, as this article attempts to convey, the container offers a great opportunity to act as a powerful marketing tool to help sell more milk, and at the same time, make it a more profitable item in their product portfolio. One way to do this is by changing the cap and closure system. Caps and closures are more than simply a means to keep a beverage in its container.
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Format: PDF | Size: 439KB | Date: Jun 2002 | Pages: 8
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