Marketing Primer

Topics:
Music
Tags:
Berklee College Of Music,
Career,
Marketing,
Marketing Research,
Professional Development
Source:
Berklee College of Music

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Overview: This paper articulates and gives information about music production. Music career success in today's changing market depends on strategic action, not reaction. You have to do more than send out portfolios and promotional materials in response to ads. You have to become a salesperson if you don't want to be left behind. The secret of getting ahead, of obtaining the competitive edge, is your ability to persuade potential employers, customers, clients, and associates that they need you. That's what selling and marketing is all about. Without marketing, no matter how good your product or service, your enterprise will fail.

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Format: PDF | Size: 182KB | Date: Nov 2003 | Pages: 4

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