Songs for Sale: Understanding the Ancient Art of Song Plugging
- Topics:
- Music
- Tags:
- Berklee College Of Music,
- Director,
- Song
- Source:
- Berklee College of Music
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Overview: It's very easy for a Creative Director to be so caught up in getting the music right, he or she never quite gets around to the second phase of the job. You're hanging out in the studio, checking out the new demos, putting together collaborations, listening to work tapes; it's all very well, creative. If there is one frustration that most writers have with their Creative Directors, and quite frankly, that most companies have with their Creative Directors, it is that nobody seems to want to sell songs. The truth is that selling songs is the only part of music publishing that actually generates income.
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Format: PDF | Size: 576KB | Date: Oct 2003 | Pages: 7
