Peppers & Rogers - Sales and Marketing: The New Power Couple
- Topics:
- Competitive Strategy,
- Marketing Strategy,
- Strategic Analysis,
- Strategic Management Tools,
- Strategy Formulation
- Source:
- Microsoft
Overview: This session features Martha Rogers of Peppers & Rogers, who speaks about the trends, best practices, and competitive advantages of the customer-centric enterprise.
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Format: PDF | Date: Dec 2008
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