In-Game Ad Networks: Wanna Play

Topics:
Video games
Tags:
Advertisement,
Games,
Jupitermedia Corp.,
Online Game,
Personal Technology
Source:
Jupitermedia

FREE Registration is required

Overview: Since the dawn of online video game, advertising game publishers have waited patiently for advertisers to take the industry mainstream. Integrating products into a highly interactive environment has always been strongly appealing, yet many marketers shied away due to uncertainty about targeting and ad delivery, and limitations in measuring consumer response. Finally, it seems at least one online gaming company is about to catch a break. On October 16 at the DigitalLife trade show in New York, in-game ad network inGamePartners (IGP) will officially launch the inGameServer platform. The ad-serving system will allow advertisers to better target their prime demographics and measure results.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Oct 2004 | Pages: 5

People who downloaded this item also downloaded

White Paper Get the Edge on Price Competition
White Paper Video Game Convergences: Part I - Hardware and Content
White Paper The Rise of the Game Titans
White Paper Emulation and the Video Game Industry, A White Paper
White Paper Video Game Consoles: The Next Steps

Top results from Video games

White Paper 2004 Web and Downloadable Games White Paper
White Paper IGDA Online Games White Paper
White Paper Moore’s Law and Electronic Games
White Paper Pitfalls of Virtual Property
White Paper The Mobile Platform Wars

» View all Video games listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).