Case study: National Lottery/Camelot

Topics:
Video games
Tags:
Camelot,
Games,
Personal Technology
Source:
The Usability Company

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Overview: Camelot is the operator of the UK National Lottery. Camelot's main objective is to maximize revenue for good causes and the government through lottery games in the most efficient and socially responsible way. At present, players can play the lottery via a retailer or by subscription. Camelot plans to offer National Lottery games online through the Internet, mobile phones, and Interactive TV. The IA was appointed to develop the on-line gaming experience, which was structured as follows: review of games section, registration process, account management, subscription process, and on-line gaming process.

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Format: PDF

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