Case Study: Colin McRae Rally 2 Viral

Topics:
Video games
Tags:
Brand,
Branding,
Games,
Marketing,
Personal Technology
Source:
Preloaded & its clients

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Overview: As part of the marketing initiative for the Colin McRae 2 Playstation game, Preloaded were commissioned to develop a viral piece to promote the new release. The main goal of the viral was to show progression from the previous iteration of the game, and get potential customers excited as much about the brand as the improvements in game-play it promised to deliver. Preloaded developed the Colin McRae 'Interactive Toolbox', a viral piece developed to show new elements and brand attributes of the game.

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