Good Web-Keeping Seal Helps Small Brands

Topics:
Internet Market Research,
Privacy and compliance
Tags:
Brand,
Channel Management,
Data Management,
Disaster Recovery,
Identity Theft,
Marketing,
Primedia Inc.,
Security,
Web
Source:
PRIMEDIA

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Overview: One route to credibility is to join a privacy seal organization and display a symbol on your Web site that denotes good stewardship of your customers' data. "If you're collecting customer information on the Web and you're not showing some membership in a privacy watchdog organization, then shame on you." In the current climate of heightened awareness about identity theft, that omission could lose you sales to a competitor with a clear - and visible - data protection po1icy.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 54KB | Date: Apr 2005 | Pages: 2

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