How To Sell More: Value First, Brand Second

Topics:
Brand Strategy,
Sales Guide
Tags:
Brand,
Branding,
Marketing,
Peter DeHaan Publishing
Source:
Peter DeHaan Publishing

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Overview: Today, many marketing people love to talk about brand selling as the key business driver that induces prospects to take an action step to buy. But in this business world, to sell more, it should be value first, brand second. Why? Because every brand has attached to it both good and bad perceptions based on the receiver's understanding at the point in time it is heard.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2009 | Pages: 3

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