Microsoft Dynamics CRM - Chill Factore Video Case Study

Topics:
Account Management,
Advancing the Sales Cycle,
Assessment,
CRM,
Information Technology Strategy
Tags:
Advertising & Promotion,
CRM,
Customer Relationship Management (CRM),
Enterprise Software,
Marketing,
Microsoft Corp.,
Microsoft Dynamics,
Microsoft Dynamics CRM,
Software
Source:
Microsoft

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Microsoft

Overview: Chill Factore is an indoor snow venue in northwest England modeled after Alpine resorts. Chill Factore implemented Microsoft Dynamics® CRM to track all transactions, purchases, customer interactions, and to allow marketing directly related to what individual customers actually purchase. Microsoft Dynamics CRM enables segmentation of customers into smaller marketing groups, which allows the company to maximize profits through different promotions. Chill Foctore chose Microsoft Dynamics CRM because of Microsoft's experience with CRM systems, and their willingness to work with their customers.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2009

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