Personal Branding - "Me Inc."

Topics:
Brand Strategy
Tags:
Brand,
Branding,
Interbrand,
Marketing
Source:
Interbrand

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Overview: From the executive summary: ‘A brand may be defined as a name to which a set of associations and benefits has become attached in the consumer's mind. The name could be that of a product, a service, a corporate entity, or even an individual. There are numerous people who have become brands. In the business arena, it is a widely accepted fact that dynamic CEOs become intrinsically linked to the companies they represent. As such it is important not only for a company to brand its offerings, but also its people and its leader. The paper attempts to look at branding people and understanding the concept of personal branding.’

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Format: PDF | Size: 112KB | Date: Jan 2003 | Pages: 12

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