Successful Metrics For Applying A Value Based Pricing Strategy For High Tech And Distribution Companies

Topics:
Pricing Strategy
Tags:
CMO Council,
Marketing,
Marketing Research,
Pricing,
Pricing Strategy
Source:
CMO Council

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Overview: From the executive summary: ‘Implementation of value based pricing strategy requires change management, support processes, and training. The rewards of a successful strategy enable companies to collect more by reducing pricing variability, making more money on differentiated services and improving their business mix. To the customers, it helps them obtain choices that are aligned with their needs. When it comes to value based pricing, everyone from sales, marketing, operations, and senior management needs to be involved. Each player has a different accountability for particular activities. To the customer, the value based pricing experience must be delivered consistently.’ The paper explores this issue in detail.

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Format: PDF | Size: 142KB | Date: Feb 2004 | Pages: 2

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