Strategic Pricing: Tackling Price Erosion In The Medical Products Marketplace

Topics:
Pricing Strategy
Tags:
Marketing,
Marketing Research,
Medical Product,
Nicholas Communications,
Pricing,
Pricing Strategy
Source:
Nicholas Communications

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Overview: From the executive summary: ‘Successfully pricing products and services is one of the biggest challenges sales and marketing professionals face in companies of all sizes. Convincing customers that they should pay the price is an even bigger challenge.’ Thus, an effective pricing strategy goes a long way in building an organization’s image in the global market. The paper helps to determine the success, or failure, of a company’s pricing strategy.

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Format: PDF | Size: 435KB | Date: Apr 2000 | Pages: 6

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