Branding Your Leadership Style And Methods Is Strategically Important

Topics:
Brand Strategy,
Business Ethics
Tags:
American City Business Journals Inc.,
Branding,
Leadership,
Leadership Style,
Marketing
Source:
American City Business Journals

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Overview: From the executive summary: ‘Branding is important. The last few years have seen renewed interest in branding, primarily as it relates to a product or family of products. Business leaders, who strayed and found their way back, are once again being touted as companies to watch. Branding is so important that recently, numerous legal battles have started over brand-name recognition.’ The paper examines this issue in detail.

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Format: HTML | Date: Sep 2003 | Pages: 2

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