Why Not Functional Yogurt

Topics:
Food and Beverage
Tags:
BNP Media,
Food,
Food & Beverage,
Industry,
Management,
Manufacturing,
Strategy
Source:
BNP Media

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Overview: The functional dairy category ranks a distant fifth. It is dominated by products that contain probiotic bacteria and those fortified with calcium and vitamins. These ingredients are considered to be relatively low cost and easiest to sell in the conservative U.S. dairy industry, which happens to be more regulated than the beverage industry. The easiest way to position dairy products as functional is to add probiotic cultures. Probiotics and yogurt are a good synergistic fit and a true functional food success story. This article is on yogurt.

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Format: HTML | Date: Sep 2003 | Pages: 3

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