Barclays Bank PLC - Bank Adopts Technology to Improve Customer Satisfaction and Promote Retention

Topics:
Banking Job Descriptions,
Business Models,
Mergers,
Resumes,
Revenue recognition
Tags:
Bank,
Banking,
Customer Satisfaction,
Financial Services,
Microsoft Corp.,
Sales,
Sales Strategy
Source:
Microsoft

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Overview: Barclays Bank PLC provides banking, investment banking, and investment management services throughout the world, including the Arabian Peninsula. After introducing consumer banking services in the United Arab Emirates, a system was needed to track and resolve both complaints and sales leads in a timely manner. To ensure the retention and satisfaction of customers while booking new business, managers implemented Microsoft Dynamics CRM. Since deploying it, customer service has improved markedly while the sales process has been structured and standardized for success.

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Format: HTML | Date: May 2009

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