Selling Insurance by Phone
- Topics:
- Commercial Banking,
- Insurance
- Tags:
- Bank,
- Sales Strategy,
- Sales,
- Progeny Marketing Innovations,
- Phone,
- On-demand,
- It Operations,
- Insurance,
- Financial Services,
- Enterprise Software,
- ...
- Source:
- Progeny Marketing Innovations
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Overview: An understanding of the resulting convergence of market forces, law, and history is critical for the growing number of banks active in the business. There is considerable incentive for banks to be involved. This article states that for many institutions, following in the footsteps of direct marketers like USAA will open the doors to profitable insurance sales. Through inbound call centers, banks can provide consumers with on-demand service at reasonable per-transaction costs. Face-to-face, direct response and online sales will supplement and enhance the efficacy of the inbound call center.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Pages: 3
