Smart Globalization

Topics:
International Marketing
Tags:
Business Organization,
Globalization,
Management,
McGraw-Hill Companies,
Strategy
Source:
McGraw-Hill Companies

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Overview: Making a global presence in the market plays crucial role in enhancing businesses. The process calls for being culture friendly. It is the onus of business organizations to create a balance between serving people locally and in abroad in an appropriate manner. There are numerous companies that have made their presence felt in the global market. Business organizations must cater to the needs of the global audience in an appropriate manner. The paper examines this issue in detail.

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Format: HTML | Date: Aug 2001 | Pages: 1

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