FALA Direct Marketing: Farmingdale, New York
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Overview: Under Governor George Pataki, the Long Island Power Authority (LIPA) launched the Clean Energy Initiative to promote the development and use of renewable energy technologies such as solar and wind generation. Fala Direct Marketing, one of the nation's largest privately held direct marketing companies, chose to install an on-site solar electric system as part of an initiative designed to demonstrate the use of solar power as a resource to help meet the company's electricity needs and to lower its energy costs.
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