Cutting Through The Clutter
- Topics:
- Internet Market Research
- Tags:
- CFO Publishing Corp.,
- Channel Management,
- Internet,
- Marketing,
- Publishing Tool,
- Web,
- Web Site,
- Web Site Development,
- Web Technology
- Source:
- CFO Publishing
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Overview: From the executive summary: ‘Over the past few years, the proliferation of virtual publishing tools has made it fairly easy for the average person to construct, populate, and maintain a Web site. While this would seem to be a good thing, there is one minor downside to the trend: the proliferation of virtual publishing tools has made it fairly easy for the average person to construct, populate, and maintain a Web site. It is so easy to put up a Web site that everyone seems to have one. Many businesses have a crush of external and internal corporate Web sites, first spawned by the dot-com frenzy of the 1990s. Typically, the internal sites are grouped around lines of business, departments, functions, and even new-product releases.’ The paper examines this issue in detail.
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Format: HTML | Date: Nov 2004 | Pages: 5
