We Are The World

Topics:
International Marketing,
Internet Market Research
Tags:
International Business,
Internet
Source:
Entrepreneur Media

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Overview: From the executive summary: ‘Once upon a time, the global marketplace was an arena reserved for the big players and the companies that could afford access to the information and communications necessary to do business around the world. Today, the power of the Internet and communication technologies has made the global market just as accessible to the home-based entrepreneur. The Internet is an unbelievable tool and small businesses can access a wealth of country reports, market information, and international business directories online, often at no cost.’ The paper examines this issue in detail.

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Format: HTML | Date: May 2000 | Pages: 4

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