Pharma's Future: Back to Basics

Topics:
Pharmeceuticals
Tags:
Industry,
Pharmaceutical Company,
PricewaterhouseCoopers Consulting
Source:
PricewaterhouseCoopers

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Overview: With declining R & D production, reduced effectiveness of the blockbuster model seven new drug discovery technologies, its clear the pharma industry needs to change. According to the futurologists, several changes will take place and a new pharma model will be adopted. Based on a recent survey of major industry players, this article identifies six key changes pharma must implement to succeed in the new individualized therapy environment.

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Format: PDF | Size: 446KB | Date: Jun 2004 | Pages: 5

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