Sainsbury's Develops Edible Packaging

Topics:
Packaging and Container
Tags:
Food & Beverage,
J Sainsbury,
Leadership,
Management,
Manufacturing,
Sainsbury,
Strategy
Source:
J Sainsbury

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Overview: The case study describes about packaging. Sainsbury's is always looking at new ways of packaging foods to provide better, more environmentally friendly alternatives for its customers. A recent example is our work with technology specialist Stanelco Plc and the development of an edible starch packaging, made solely from natural and biodegradable substances, that is set not only to minimize packaging but also provide Sainsbury's customers with 100% product and no wastage. This innovation will mean that the potato starch packaging becomes an ingredient along with its contents, be it a dried soup or a three-course meal.

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