Insurance Distribution Channels: Markets in Transition

Topics:
Insurance
Tags:
Business Operations,
Corporate Insurance,
Finance,
Financial Planning,
Insurance,
Insurance Marketplace,
International Insurance Society
Source:
International Insurance Society

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Overview: The insurance marketplace is undergoing a transformation that may eventually lead to significant changes in how consumers purchase insurance products. A variety of distribution channels are currently used in this market place, and some insurers utilize a combination of distribution channels.The results of a recent American Bank Insurance Association survey indicate that insurance represents a very small percentage of total bank revenue, but bankers predict an increase in marketing efforts. While it is true that insurance purchasers today have more options available than they did five years ago, it is unclear if and when these channels will dominate existing insurance distribution channels.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 211KB | Date: Aug 2002 | Pages: 15

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