Onyx Software and Interliant Enable Colgate to Give its Customers a Complete Check-up.

Topics:
Pharmeceuticals
Tags:
Interliant,
ITCaseStudies.com,
Marketing,
Marketing Research,
Onyx Software,
Sales,
Sales Channel,
Sales Strategy
Source:
ITCaseStudies.com

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Overview: When the UK division of Colgate Oral Pharmaceuticals (COP) needed an enterprise-wide customer relationship management (CRM) solution quickly, it turned to Onyx Software and Interliant to link field sales and telesales, as well as the marketing departments. Onyx 2000 gives COP better visibility, both internally as well as externally, and allows employees across all departments to take a holistic view of the COP Business.

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