Achieving Customer Service Excellence: The Vital Role of Content Integration
- Topics:
- Motion Pictures
- Tags:
- Customer Relationship Management (CRM),
- Customer Service,
- Enterprise Software,
- Integration,
- Marketing,
- Product Marketing,
- Software,
- Venetica
- Source:
- Venetica
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Overview: In an increasingly online world, customers, partners and other constituencies are demanding an ever-increasing level of customer service from their vendors and government institutions. Yet these organizations have found that, despite significant investments in people, information and technology, true excellence in assisted service and web-based self-service is frustratingly difficult to achieve. IT integration plays a vital role in enabling cost-effective customer service processes, and it is especially important to address the 80% of enterprise data that exists in the form of documents, files, images and other similar unstructured content. This white paper discusses how ECI can help turn today's customer service requirement into tomorrow's competitive differentiator, saving costs and improving customer satisfaction.
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Format: PDF | Size: 214KB | Date: Feb 2004 | Pages: 17
