Optimisation for Marketing Directors

Topics:
Grocery
Tags:
Director Of Marketing,
Optimization,
Search Engine,
Weboptimiser Media
Source:
Weboptimiser Media

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Overview: This White Paper, talks about optimization from the perspective of our clients - the Marketing Directors of some of the Internet's leading brands. The issues covered are that matter to them most , from how to create an integrated and cohesive optimization strategy across the four cornerstones of online success, to what to look for in an optimization partner and what to be wary of. We highlight the fact that there's much more to optimization than just search engine visibility and warn against some of the tricks that unscrupulous optimization companies use to win your business and abuse your trust.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 840KB | Date: Sep 2004 | Pages: 27


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