Creative Sales Tactics
- Topics:
- Advancing the Sales Cycle,
- Innovation
- Source:
- Entrepreneur Media
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Overview: From the executive summary: ‘The nature of a sales process is to be creative. A good salesperson creates demand where it does not exist. A good salesperson creates a message using various media that influence an audience. A salesperson explores new territories, introduces new ways of thinking, and provides customer satisfaction.’ Thus, creative instinct helps in boosting sales in number of ways. The paper explores ways to apply creativity in the sales process.
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Format: HTML | Date: Feb 2001 | Pages: 5






