Retailers' Response to the Global Economy Downturn — Enabling Immersive Shopping Experiences

Topics:
Accounting software,
Building a Team,
Engineering Job Descriptions,
Outsourced Services,
Product Development and Design
Tags:
Advertising & Promotion,
Customer Relationship Management (CRM),
Enterprise Software,
Management,
Marketing,
Oracle Corp.,
Retail,
Software,
Tools & Techniques
Source:
Oracle

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Overview: The global retail industry is now moving towards the attainment of total immersive shopping experience (ISE) abilities — integrated customer relationship management (CRM) software suites — based upon a common enterprise information model and tightly connected with solid merchandising and store execution systems — will represent the key technological enabler to achieve this fundamental strategic business objective.

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Format: PDF | Date: Jan 2009

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