Social CRM Comes of Age

Topics:
Commercial Litigation,
Internet Advertising,
Marketing Strategy,
Presentations,
Strategy Formulation
Tags:
Advertising & Promotion,
Construction,
CRM,
Customer,
Customer Relationship Management (CRM),
Enterprise Software,
Marketing,
Software
Source:
Oracle

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Oracle

Overview: Since 2003, the impact of the social communications makeover has shifted ownership of the customer/company relationship to control in the hands of the customer - which changes how businesses must respond to that customer. Discussions of the value of the company moved outside the company's walls to the enclaves of the customer who publicly chatted about the company without participation of the company in any way. The customer's conversations were no longer in control of any company.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Date: Jan 2009

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