Why Internet Search Is A Valuable Marketing Tool

Topics:
Internet Advertising
Tags:
Advertising & Promotion,
Sales Channel,
Sales,
MarketingProfs,
Marketing Research,
Marketing,
Internet Search,
Internet,
Direct Marketing,
Branding,
...
Source:
MarketingProfs

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Overview: From the executive summary: 'The vast majority of Internet users use search engines to find vendors or stores when browsing the Web for products and services to buy. The message for marketers is to consider how Internet search, if done properly, can quickly drive qualified customer leads to their Web sites. Search engines offer a variety of ways for advertisers to appear in search results pages.' The paper explores different options and how they can be more successful than other direct marketing mediums at customer acquisition and building brand awareness.

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Format: HTML | Date: Nov 2002 | Pages: 1

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