Show Me the Money: Selling Builders on Systems Engineering
- Tags:
- Atlantic Design & Construction,
- Business Structures,
- Construction,
- Finance,
- Systems Engineering
- Source:
- Florida Solar Energy Center
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Overview: Atlantic Design & Construction is a small, privately held residential construction company located in Gainesville, Florida. Founded in 1985, the firm now directly employs 15 full-time employees and sells about 50 - 60 homes a year. Like any business, Atlantic Design & Construction is interested in both short-term and long-term profitability. Showing this multiple award-winning company how they could increase their profits when they actively promoted Energy Star and Building America was the key to a successful partnership. Though initially producing homes better than the Florida Energy Code minimum, the company considered, included, then actively promoted concepts and measures they found effective in both cost and value. Despite adding $1250 - $2500 to home buyer costs up-front, this award-winning development has been the best-selling subdivision in Alachua County for four years running.
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