White Paper IBM WebSphere Portal for z/OS taps into System z, Web 2.0: Executive update See how to lower costs and extract value faster with more responsive, interactive and intuitive business applications from WebSphere Portal Version 6.1.

Tags: Application Servers, Web 2.0, Web, Software, Portals

Sponsored by: IBM
Date: December 2008
IBM
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White Paper New Arrows in the Channel Quiver This article explains the six principles, placing each in a real-life business context. In the course of the article, advice is offered on topics ranging...

Tags: Management, Marketing, Marketing Research, PRTM, Sales

Company: PRTM
Date: January 1998
PRTM
Case Study Companies Boost Sales Efforts With Predictive Analysis This case study defines how the company boost up its sales with the help of predict analysis and forecasting.New predictive tools from several...

Tags: Analysis, Sales, Sales Strategy

Company: CMP Media
Date: February 2002
CMP Media
White Paper Survival Tips for Mail Order Beginners The author of this article explains some tips that help you to avoid having your bank account devoured by the mail order money-eating monster. Concentrate...

Tags: Mail-order, Sales, Sales Channel

Company: 4hb.com
Date: January 2003
4hb.com
White Paper THE MAIL-ORDER BUSINESS KNOW YOUR REWARDS AND YOUR RISKS! The author of this article says that there is no "store- front" in a mail-order operation, advertising becomes essential to a successful start-up. A mail-order...

Tags: Mail-order, Mail-order Business, Sales, Sales Channel

Company: adv-marketing
Date: January 1997
adv-marketing
White Paper MONEY-MAKING MAIL ORDER---Part 1 The author of this article says that Mail Order (or Direct Marketing) is an ideal business. It explains some advantages of mail order like you...

Tags: Mail-order, Sales, Sales Channel

Company: adv-marketing
Date: January 1997
adv-marketing
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White Paper Money Making Mail Order - Part II This article explains why is a catalog the way to go? Valuable time, effort and expense are invested in gaining customers and this can be...

Tags: Advertising & Promotion, Customer, Mail-order, Marketing, Marketing Research

Company: adv-marketing
Date: January 1997
adv-marketing
White Paper Money Making Mail Order - Part III The author of this article says that a line of related offers is crucial to success which includes few tips like selling more of your...

Tags: Mail-order, Productivity, Sales, Sales Channel, Task

Company: adv-marketing
Date: January 1997
adv-marketing
Case Study Eddie Bauer ecommerce endurance This case study is for Eddie Bauer's online store which is one of the best. It main aim is to find the solutions,...

Tags: E-business, E-business/E-Commerce, Eddie Bauer, Fry Inc., Frymulti.com

Company: Frymulti.com
Frymulti.com
White Paper Loto Quebecn Hits the Jackpot with Xcelle Net Loto-Quebec is the gaming company in the Canadian province of Quebec. Their operations include lottery sales, casinos, CD-ROM lotteries, video lotteries and network bingo. Overall...

Tags: Corporate Communications, Sales Force Management, Sales, Personal Technology, Marketing

Company: Loto Quebec
Date: January 2003
Loto Quebec
Case Study Mail-Order Company Gets A Universe Of Service From AT&T "When your business is selling computers, you'd better show you know how to use technology. Customers looking to spend $5,000 for a new computer system...

Tags: AT&T Corp., Computer, Internet, Internet Service Providers (ISPs), Mail-order

Company: internetweek.com
Date: December 1997
internetweek.com
White Paper Setting up an Internet Business? Consider Drop Shipping This article defines about the drop shopping method which is used for online shopping. Mail order businesses have used drop-shipping arrangements successfully for decades. While...

Tags: Channel Management, Internet, Marketing, Order, Supplier

Company: nightcats.com
Date: January 2003
nightcats.com
White Paper 5 Approaches to Order Fulfillment "Article define about the 5 Approaches to Order Fulfillment. Fulfillment is simple at a brick and mortar store. The customer pays for the merchandise and...

Tags: Fulfillment, Sales, Sales Channel

Company: nightcats.com
Date: January 2003
nightcats.com
White Paper How to Hit the Mark With Your E-mail Newsletters It's no surprise that e-mail has become the primary vehicle for b-to-b communications. Low cost, immediacy, trackability and convenience make it the preferred method for...

Tags: B2B, BtoBonline.com, Corporate Communications, E-business/E-Commerce, E-mail

Company: BtoBonline.com
Date: August 2001
BtoBonline.com
White Paper Keys To Direct Mail Campaign Success Customers have come to expect different things from different sales media. Article comments that salespeople can't just repeat your marketing message to every customer. Successful...

Tags: Direct Mail, Sales, Sales Strategy, SeaBird Associates

Company: SeaBird Associates
Date: January 2003
SeaBird Associates
White Paper An Ode To Direct Mail Direct mail is the medium everyone loves to hate. As long as direct mailers don't abuse customers' privacy - a big "if" indeed in the...

Tags: Direct Mail, Rosenfield & Associates

Company: Rosenfield & Associates
Date: April 2002
Rosenfield & Associates
White Paper Million Dollar Sales Letters For Your Own Use and Profit Selling by mail can be the easiest and least expensive method of selling services or commodities. It can also be the most difficult and the...

Tags: Human Resources, Letter, Method, Recruitment & Selection, Sales

Company: e-comprofits.com
Date: January 2003
e-comprofits.com
White Paper How to Write a Sales Letter A primary and widely-used form of communication, a sales letter is a marketing tool that can build your client base and increase your sales. This...

Tags: Sales, Sales Force Management, Sales Letter, Sales Strategy

Company: Edward Lowe Foundation
Date: January 2003
Edward Lowe Foundation
White Paper Using the Internet to Improve Customer Services The Internet is an incredible resource for managing customer relations. This article describes how a company can use Internet technology to improve customer satisfaction by...

Tags: Customer Relationship Management (CRM), Software, Selling Communications, Product Marketing, Marketing

Company: Selling Communications
Date: January 2003
Selling Communications
White Paper Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping retailers...

Tags: IBM Corp., Optimization, Retail, Retail Company

Company: IBM
Date: July 2005
IBM
White Paper Selling by Mail Order This paper provides basic information on how to run a successful mail order business. It includes information on selecting, pricing, testing and writing effective advertisements...

Tags: Mail-order, Sales, Sales Channel

Company: United States Small Business Administration
Date: February 2004
United States Small Business Administration
White Paper Predicting Mail-Order Repeat Buying: Which Variables Matter? This paper propose a customer-oriented conceptual model of segmentation variables for mail-order repeat buying behavior. The paper investigates from a theoretical perspective what customer-related variables...

Tags: Business Operations, Mail-order, Modeling, Research & Development, Sales

Company: Ghent University
Date: August 2003
Ghent University
Case Study Case Study: Banca Popolare Di Milano This Italian bank set out to offer better customer service--and started by transforming its IT. IBM helped it break down the walls separating different customer-service...

Tags: Customer Relationship Management (CRM), Customer Service, Enterprise Software, IBM Corp., Marketing

Company: IBM
Date: December 2004
IBM
White Paper Demystifying the PCI Data Security Standard for Service Providers The Payment Card Industry Data Security Standard (PCI DSS) is a set of security practices set forth by American Express, Discover, Japan Central Bank, MasterCard,...

Tags: Business Services, ComplyGuard Networks, Hardware, PCI, PCI DSS

Company: ComplyGuard Networks
Date: June 2006
ComplyGuard Networks
White Paper Demystifying the PCI Data Security Standard for Merchants The Payment Card Industry Data Security Standard (PCI DSS) is a set of security practices set forth by American Express, Discover, Japan Central Bank, MasterCard,...

Tags: Business Services, ComplyGuard Networks, Hardware, PCI, PCI DSS

Company: ComplyGuard Networks
Date: July 2006
ComplyGuard Networks
White Paper Five Steps to Achieving Precise Customer Targeting Online Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies. In order to maximize a site's conversion performance...

Tags: Analytics, Customer, Finance, Financial Planning

Company: [x+1]
[x+1]
White Paper [x+1] POE: The Progressive Optimization Engine Frequently, when marketers target a pocket of customers that has shown spectacular lift in a campaign, they belatedly discover the behavior is inconsistent, with response...

Tags: Marketing, Marketing Research, Progressive Optimization Engine

Company: [x+1]
[x+1]
White Paper The Right Way To Use Email For Marketing There is only one 'Right' way to use email lists for marketing purposes and that is to use it with a list of prospects who...

Tags: E-mail, Marketing, Marketing Research, Online Communications

Company: contentdig.com
Date: January 2008
contentdig.com
Case Study Anthem Education Group: More Bang for the Buck Anthem Education Group was paying too much for a third-party service that charged a monthly fee for printer toner with a premium for service calls....

Tags: Dell Computer Corp., Education, Hardware, Peripherals, Printers

Company: Dell
Date: September 2009
Dell

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