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Jeweler Moves to Online Services to Boost Productivity and Cut Costs by 90 Percent
Learn how one jewelry retailer reduced infrastructure costs by 90 percent and e-mail support work by 80 percent using Microsoft Online Services.
Sponsored by: Microsoft
Date: September 2009 |
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Get more from BI by understanding your analysis needs
Across your organization, different types of users - casual users, power users and executives - access data in order to answer different types of questions...
Sponsored by: IBM
Date: July 2009 |
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Collaboration, Service innovation and Creduction: Lotus and websphere portal software for telecommunications service providers
In recent years, the telecommunications landscape has shifted dramatically. And the changes continue to rush in from all directions. New players taking advantage of the...
Sponsored by: IBM
Date: July 2009 |
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Beyond Survival: Thriving Through the Turbulence: BI in the Retail Industry
Find out how retail organizations are improving the bottom line, by focusing on key tactics designed to facilitate low cost, and efficient, customer-centric operations, all...
Sponsored by: SAP
Date: March 2009 |
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Universal studios television USA cable networks
The Latin American group at USA Network in Miami was having trouble capturing viewers within the adult, 18-35 age-range and this was challenging their sales...
Company: About Marketing Solutions
Date: January 2001 |
About Marketing Solutions |
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Case Study : La Opinion
Case Study about La Opinión which is the largest Spanish-language daily in the U.S. After several years of steady circulation growth, readership began to...
Company: About Marketing Solutions
Date: January 2001 |
About Marketing Solutions |
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Niche Marketing Internet has become something more than the information source. Today, many people make money on the Internet, and even more people want to join them.... Company: nichemarketresearch.com | nichemarketresearch.com |
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Guarantee yourself success by finding a good market niche and a proper product This article will help you to find a niche that matches your knowledge and skills, and to determine if a product that you've chosen is... Company: nichemarketresearch.com | nichemarketresearch.com |
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The Internet Profit Wizards
This case study is define about the topics related to Identify your niche market, estimates your selling poster.
Company: nternetprofitwizards.com
Date: January 2003 |
nternetprofitwizards.com |
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Differentiate Your Business Based On Outstanding Customer Service
There is so much lip service paid to customer service that even those businesses that provide lousy customer service begin believing their own hype about...
Company: Applied Training & Consulting Systems
Date: July 1999 |
Applied Training & Consulting Systems |
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Product positioning - strategic planning
"An overworked OEM was introducing a major component it manufactured. At the time, this component was wholly furnished by industry suppliers. Top management considered this...
Company: Markinetics
Date: January 2001 |
Markinetics |
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Experiments in Competitive Product Positioning: Actual Behavior Compared to Nash Solutions
In this paper, we explore the validity of the Nash reaction hypothesis. We use a newly developed marketing simulation game, PRODSTRAT, to observe decisions of...
Company: Social Science Electronic Publishing
Date: July 2001 |
Social Science Electronic Publishing |
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Milking The Organic Market
Organic brands are positioning themselves as an alternative for health-conscious, socially responsible consumers and milking a higher price. Private label sales vary dramatically by market,...
Company: Interbrand
Date: November 2002 |
Interbrand |
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Return On Investment Metrics
Brands in the tech sector need to work on their positioning. The article studies that within the technology community, there is serious disagreement and even...
Company: David Fellman & Associates
Date: January 2003 |
David Fellman & Associates |
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Market-Segmentation
The division of a market into different homogeneous groups of consumers is known as market segmentation. A basis for segmentation is a...
Company: Internet Center for Management and Business Administration
Date: January 2003 |
Internet Center for Management and Business Administration |
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Marketing to a Niche
The most direct route to getting started is apt to be working with and through contractors. Because most homes are not designed by architects, and...
Company: Entrepreneur Media
Date: October 2002 |
Entrepreneur Media |
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Target Market Selection
This article is about the marketing segmentation. Target marketing tailors a marketing mix for one or more segments identified by market segmentation. Target marketing contrasts...
Company: Internet Center for Management and Business Administration
Date: January 2003 |
Internet Center for Management and Business Administration |
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Market Segmentation
Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs...
Company: Internet Center for Management and Business Administration
Date: January 2003 |
Internet Center for Management and Business Administration |
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3 Rules for Niche Marketing
Most companies, whether big or small, direct their marketing to select niche audiences. Even the country's largest manufacturers target carefully pinpointed market segments to maximize...
Company: Entrepreneur Media
Date: March 2002 |
Entrepreneur Media |
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Specifically Speaking
Through having a well-defined niche, your first clients may not even be in the specialty you've identified. It's possible that your initial client or clients...
Company: Entrepreneur Media
Date: January 2000 |
Entrepreneur Media |
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Maximize Sales and Marketing With Information Development
As always, companies must make every dollar count and every decision matter. Many companies are in a constant state of change, reorganizing and rethinking their...
Company: phoneworks
Date: January 2003 |
phoneworks |
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Segmenting e-Markets
The main focus of this article is on the segmentation of markets on the Internet: “Trying to span all segments with a single offer won’t...
Company: McKinsey Quarterly
Date: January 2000 |
McKinsey Quarterly |
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Guerilla Marketing For High Tech Companies
Many small firms in the high tech space spend most of their capital on developing their product. However, it's generally pretty tough to sell a...
Company: Eclicktick
Date: January 2002 |
Eclicktick |
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Positioning a Brand in the Marketplace
This article talks about meaningfully positioning a brand, we need to be clear about why it is important to position a brand-and exactly what a...
Company: Lippincott Mercer
Date: January 2003 |
Lippincott Mercer |
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Making Brands Relevant Online II
The article is about the miraculous effect branding creates in the mind of the customer. A brand is able to speak to audiences more specifically...
Company: MarketingProfs
Date: September 2003 |
MarketingProfs |
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Market Segmentation: A Guide To Conducting Segmentation Research
Market segmentation has become a popular topic in marketing, marketing research and strategic planning. Market segmentation allows sellers to identify unique segments in the market...
Company: MarketVision Research
Date: January 2003 |
MarketVision Research |
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Positioning as a Strategic Marketing Decision
This article talks about positioning of a product which is the sum of those attributes normally ascribed to it by the consumers – its standing,...
Company: Themanager.org
Date: January 2003 |
Themanager.org |
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Positioning in New Markets
A product or service solves a problem. If a problem exists, you can get feedback from the market segments. The question itself is worth picking...
Company: MarketingProfs
Date: July 2003 |
MarketingProfs |
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What is a Positioning Statement?
A positioning statement for each targeted segment is required. Positioning simply means how you want your target segment to perceive you. Note that this is...
Company: MarketingProfs
Date: January 2000 |
MarketingProfs |
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Choosing Customer Segments
The decision of which segments to choose is perhaps one of the most difficult challenges for a firm. It is often easy to identify a...
Company: MarketingProfs
Date: January 2000 |
MarketingProfs |
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Positioning: Deciding And Conveying Your Unique Selling Position
Positioning includes identifying the unique market position, or "niche", for your organisation. Positioning is accomplished through market analysis. Market analysis includes finding out what groups...
Company: Authenticity Consulting
Date: January 2003 |
Authenticity Consulting |
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Market Segmentation
The purpose for segmenting a market is to allow the marketing/sales program to focus on the subset of prospects that are "most likely" to purchase...
Company: Business Resource Software
Date: January 2003 |
Business Resource Software |
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Market Segmentation: Objectives, Segmentation Bases and Methods
Consumer diversity is increasing rapidly and firms have long sought to differentiate their products relative to competitors. This is where market segmentation comes in. Long...
Company: Foreseechange
Date: August 2001 |
Foreseechange |
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A Perspective on Turning “David” into “Goliath” for Sustained Growth
Many small companies, in their quest to win small skirmishes in industries controlled by larger adversaries often choose to position as a “David” battling the...
Company: Stephen M. Rapier
Date: January 2003 |
Stephen M. Rapier |
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How P&G Leverages Its Scale
Competitive analysis of P&G often focuses on hard outcomes like market share, gross margin, andnumber of patent applications but misses some under-appreciated but nevertheless critical...
Company: Reveries Magazine
Date: January 2003 |
Reveries Magazine |
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Business Planning has Changed its Focus
The article talks about Customer Ownership: Putting Customers at the center of business planning. Relationship Marketing and its ultimate focus on each individual customer will...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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Targeted Marketing: What is it?
It is very essential to know what is target marketing in order to implement it successfully. This article mainly throw light upon the target marketing...
Company: Marketing Magic
Date: January 2003 |
Marketing Magic |
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Targeted Marketing: How to do it
This article provides a detailed description of how to carry out a low-cost targeted marketing campaign, using telephone selling and direct mail. The end result...
Company: Marketing Magic
Date: January 2003 |
Marketing Magic |
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Understanding Demand Before it’s too Late
Most new products fail and most high-volume marketing campaigns generate slim returns. Companies trip up when they try to estimate customer demand through weak market...
Company: Lippincott Mercer
Date: January 2003 |
Lippincott Mercer |
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Marketing Articles on Positioning: What is an InfoGuru Anyway?
An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru...
Company: Action Plan Marketing
Date: January 2003 |
Action Plan Marketing |
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Marketing to African-American consumers: A sometimes-ignored gold mine
The African-American population is a fastgrowing, relatively untapped wealth of marketing opportunities. Many companies are missing this quiet yet powerful occurrence. This success presents numerous...
Company: SmartBiz
Date: January 2003 |
SmartBiz |
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