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Practical Approaches for Securing Web Applications across the Software Delivery Lifecycle
Learn how to implement a robust process for integrating security and risk management throughout your web application software development lifecycle.
Sponsored by: IBM
Date: November 2009 |
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Increasing Market Leadership With Step-By-Step Communication
Wella used a multi-step approach on its existing brand relationships to leverage even stronger, longer-lasting relationships with its trade customers. In October 1998, hair salon...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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The Inside Scoop On Exclusive Merchandise
Exclusive merchandise can be a major point of differentiation for a cataloger. Unfortunately, obtaining an exclusive license or exclusive rights to an item is usually...
Company: PRIMEDIA
Date: November 2001 |
PRIMEDIA |
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Preplanning Merchandising
Each catalog is a new season and needs to be planned independently. The inventory management team starts with a product forecast and buy plan to...
Company: PRIMEDIA
Date: July 2001 |
PRIMEDIA |
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Catalog Merchandise: Fall Themes--Channeling Cole Porter
It is not easy trying to write a merchandise trend column on the home furnishings front nearly every quarter, as trends emerge slowly. In fact,...
Company: PRIMEDIA
Date: November 2003 |
PRIMEDIA |
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Is Your Brand Going To Graduate Or Be Stuck In Adolescence?
The best brands succeed because they excel at each stage in their lifecycle. They don't skip steps. Great brands are founded on more than a...
Company: ODIN technologies
Date: December 2004 |
ODIN technologies |
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Delivering the Total Experience: The Customer-Centric Store
How can retailers create a more pleasurable and satisfying shopping experience that will meet the needs and demands of today's customers? The customer-centric store can...
Company: IBM
Date: April 2005 |
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Making Cents Out of Your Ad Copy Many companies make big mistakes with their ad copy. Many businesses are willing to spend thousands of dollars to have their ad copy displayed to... Company: Concept Marketing Group | Concept Marketing Group |
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The Retail Divide: Leadership in a World of Extremes
Slowly but surely, market forces are leading to a global consumer marketplace that will look radically different in 2010 than it does today. The fundamental...
Company: IBM
Date: July 2004 |
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Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers
The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping retailers...
Company: IBM
Date: July 2005 |
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IBM invites you to explore the power of Dynamic Digital Merchandising
Download IBM's "Dynamic Digital Merchandising" webcast or podcast. IBM presented the Platt Retail Institute's findings on the digital communications network tested by the United States...
Company: IBM
Date: September 2005 |
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Create and Deliver Surprisingly Compelling Software Demonstrations
Software demonstrations aren't known for their entertainment value, but they don't have to be boring. Great Demos! can show you how to put the "Wow!"...
Company: Citrix Online
Date: February 2006 |
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Supermarket Pricing Strategies
Most supermarket firms choose to position themselves by offering either "Every Day Low Prices" (EDLP) across several items or offering temporary price reductions (promotions) on...
Company: Duke University
Date: May 2006 |
Duke University |
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Phase 2 In Multi-Channel Retailing: How To Merchandise Your Products
More and more online retailers are successfully crossing the bridge - from selling on a single channel to selling on a variety of channels. If...
Company: ChannelAdvisor
Date: May 2007 |
ChannelAdvisor |
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How To Set-Up A Trade Show Display For Your Products
When you are setting up a trade show display for your products, it is important to keep in mind that the two primary reasons for...
Company: contentdig.com
Date: January 2008 |
contentdig.com |
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Do Free Items Attract People To Your Trade Show Display?
People always like free stuff. Sometimes they want free things for the sake of getting something free and other times they want something free in...
Company: contentdig.com
Date: January 2008 |
contentdig.com |
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Product Positioning And Merchandising In The Retailer Outlet
Positioning and Merchandising in the outlet are a part of a process of presenting the product to the consumers. Good positioning is the key of...
Company: DiscoveryArticles.com
Date: July 2008 |
DiscoveryArticles.com |
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