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Date: November 2009 |
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- Showing items 41-80 of 1082
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Tracking Products: Selling Yourself
As with most Professional Selling courses, our students are required to prepare and conduct a sales presentation at the conclusion of the semester. I have...
Company: Union University
Date: September 2003 |
Union University |
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Team Teaching Approach For Personal Selling And Promotions Courses
The following exercise is designed to nurture a team teaching approach between promotions and sales management courses. Sales management courses emphasize motivational techniques for encouraging...
Company: Tennessee State University
Date: September 2003 |
Tennessee State University |
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New Product Marketing
Publicity is the most cost effective way to launch your company's latest new product regardless of whether you plan to market your new product on...
Company: Advanced Marketing Consultants
Date: August 2003 |
Advanced Marketing Consultants |
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Power Marketing Communications
Power marketing communications blast your business to un-stoppable new growth and profits. It also explains on-line and off-line strategic models that will explore your revenues...
Company: Advanced Marketing Consultants
Date: August 2003 |
Advanced Marketing Consultants |
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When Meeting Face-to-Face is no Longer an Option
This article is about Organizations which need to be clear as to what objectives really mandate the need for face-to-face meetings, and which can be...
Company: Guided Insights
Date: January 2003 |
Guided Insights |
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How to Assemble an Effective Localization Kit
This article is about people who would agree that the successful communication of project expectations and deliverables significantly impacts the final quality of a localised...
Company: ForeignExchange Translations
Date: January 2003 |
ForeignExchange Translations |
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Multilingual Compliance Management for Regulated Industries
This article is about Multilingual which means Multi-Business. It involves how to build and maintain a successful multilingual web presence. The basic rule is to...
Company: ForeignExchange Translations
Date: January 2003 |
ForeignExchange Translations |
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International Advertising
International advertising entails dissemination of a commercial message to target audiences in more than one country. Target audiences differ from country to country in terms...
Company: NYU Stern School of Business
Date: January 2003 |
NYU Stern School of Business |
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Competing In The Next Millenium: Challenges Facing International Marketers
As the 21st century approaches, powerful forces are transforming markets and dramatically changing ways of doing business. Increased movement of people, goods, and organizations across...
Company: NYU Stern School of Business
Date: January 2003 |
NYU Stern School of Business |
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Interbrand - Branding A Country
Creating a branding program for a country demands an integration policy that most countries do not possess- the ability to act and speak in a...
Company: Interbrand
Date: January 2003 |
Interbrand |
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Global Branding -- No Branding Before Sufficient Sales
Everyone is talking about global branding these days, as a follow - up on globalization. We need to be careful how we use the word...
Company: Global Reach
Date: January 2000 |
Global Reach |
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The Global Marketplace
Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technological—because of improved transportation and communication opportunities today,...
Company: consumerpsychologist.com
Date: January 2003 |
consumerpsychologist.com |
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National Trade Policy
Although trade generally benefits a country as a whole, powerful interests within countries frequently put obstacles- i.e., they seek to inhibit free trade. There are...
Company: consumerpsychologist.com
Date: January 2003 |
consumerpsychologist.com |
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Thinking International?
Article discusses that marketing a Web site is like marketing anything else. One needs to keep at it. Make sure to continue monitoring the international...
Company: Global Reach
Date: January 2003 |
Global Reach |
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Online Globalization: Swim or Sink
Article concludes that there is no way to avoid plugging in to the new online world order, as long as a business (or individual) wants...
Company: Global Reach
Date: October 2000 |
Global Reach |
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Marketing and Selling Services Globally
Article insights that a minority of customers are able to speak for all of their operations at this time, but that is changing. Some technologies,...
Company: Hahn Consulting
Date: January 2003 |
Hahn Consulting |
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Investigating New Product Diffusion Across Products And Countries
As firms jockey to position themselves in emerging markets, firms need to evaluate the relative attractiveness of market expansion in different countries. This paper seeks...
Company: Social Science Electronic Publishing
Date: January 2002 |
Social Science Electronic Publishing |
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10 Deadly Sins To Global Sales Failure
The best reason for exporting a product or service is to globalize the company and prosper in the millennium. It can happen for any person,...
Company: MarketingProfs
Date: April 2002 |
MarketingProfs |
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7 Degrees Toward Global Marketing Nirvana
Learning to compete in the global marketplace can be an intimidating undertaking for the small business owner. However, the global game is no longer just...
Company: MarketingProfs
Date: April 2002 |
MarketingProfs |
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Why Big-Box Retailers Often Fumble In Their Global Growth Strategies
This article explains how good are companies at reaching beyond their borders, and how successful will companies be in the future? It says that retail...
Company: Knowledge@Wharton
Date: February 2003 |
Knowledge@Wharton |
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6 Tips To Shock Your Global Customers: It Works For Madonna!
There are many ways to shock customers and make them take notice of the company and the product, online or off. All it takes is...
Company: MarketingProfs
Date: April 2002 |
MarketingProfs |
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Pursuing The Meaning Of Meaning In The Commercial World: An International Review Of Marketing And Consumer Research Founded On Semiotics
From the executive summary: ‘Meaning in the commercial world is essential and enigmatic. From product design and packaging to advertising and retailing, marketers are continually...
Company: Social Science Electronic Publishing
Date: January 2003 |
Social Science Electronic Publishing |
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World Of Difference
The advent of technological revolution has proved to be advantageous for most people, but it has also brought along its share of troubles. Over the...
Company: Penton Media
Date: February 2000 |
Penton Media |
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The International Marketing Plan And Entry Mode Selection
The main aim of every business organization is to establish itself in the global market. The process calls for developing an effective international marketing strategy....
Company: Atomic Dog Publishing
Date: January 2003 |
Atomic Dog Publishing |
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Which Markets First?
From the executive summary: ‘Few online marketers recognize that it takes more than a border to make a market. From the Internet perspective, the political...
Company: Advisor Media
Date: December 2000 |
Advisor Media |
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Import/Export
From the executive summary: ‘International trade is one of the hot industries as one enters the new millennium. But, it is not new. Think the...
Company: Entrepreneur Media
Date: June 2001 |
Entrepreneur Media |
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Stay Home?
From the executive summary: ‘Some entrepreneurs who expanded too quickly into export markets are struggling to survive in the contemporary business era while some have...
Company: Entrepreneur Media
Date: February 2003 |
Entrepreneur Media |
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We Are The World
From the executive summary: ‘Once upon a time, the global marketplace was an arena reserved for the big players and the companies that could afford...
Company: Entrepreneur Media
Date: May 2000 |
Entrepreneur Media |
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Break On Through
From the executive summary: ‘The world of international franchising saw its most dramatic regulatory changes in the last fifth of the retiring century. The result:...
Company: Entrepreneur Media
Date: February 2000 |
Entrepreneur Media |
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Who Really Profits?
From the executive summary: ‘It is a truth universally acknowledged that in a global economy, international operations are a key indicator of a company's strength....
Company: CFO Publishing
Date: October 2000 |
CFO Publishing |
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The Future Of Strategic Export Controls
From the executive summary: ‘A new approach to strategic export controls is needed to protect national security. Such a new approach needs to start by...
Company: The Center for Strategic & International Studies
Date: January 2003 |
The Center for Strategic & International Studies |
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The Rising Cost Of Waiting
From the executive summary: ‘An important byproduct of dramatic improvement in ability to coordinate geographically dispersed operations is that physical co-location of complementary activities becomes...
Company: IDG (International Data Group)
Date: July 2000 |
IDG (International Data Group) |
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Euro Clash
From the executive summary: ‘Socially sensitive issues may prove to be much more intractable than tariffs, in context of international trade. And that's troubling. With...
Company: CFO Publishing
Date: May 2004 |
CFO Publishing |
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Tax Break, Trade Battle?
From the executive summary: ‘Critics of the World Trade Organization (WTO) don't always take to the streets, wearing turtle costumes and waving protest banners. Thanks...
Company: CFO Publishing
Date: November 2000 |
CFO Publishing |
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Pretzel Logistics? Global Trade Getting Complicated
In the contemporary business era, global trade is indeed becoming complicated. With numerous local regulations to comply with, the organizations are resorting to cutting-edge technologies...
Company: CFO Publishing
Date: October 2001 |
CFO Publishing |
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Smart Globalization
Making a global presence in the market plays crucial role in enhancing businesses. The process calls for being culture friendly. It is the onus of...
Company: McGraw-Hill Companies
Date: August 2001 |
McGraw-Hill Companies |
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Globalization and the Demand for Skill: An Export Based Channel
This paper shows that international trade affects the demand for skill through an export based channel. The paper presents a working hypothesis, which states...
Company: Center for Research in Economics and Statistics
Date: March 2002 |
Center for Research in Economics and Statistics |
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Holding Company Cost Economies in the Global Advertising and Marketing Services Business
This paper assesses size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs...
Company: Internet-Journals
Date: April 2005 |
Internet-Journals |
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"Deciding to Go International"
There are many benefits to marketing a company's products or services overseas, but the decision to go international must be made carefully. Cultural and language...
Company: Business Management Group
Date: June 2005 |
Business Management Group |
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Linguistic Effects on Consumer Behavior in International Marketing Research
International marketing research has focused more and more heavily on the topic of cross-cultural consumer behavior. And this research has observed important cross-cultural differences in...
Company: Regents of the University of California
Date: August 2003 |
Regents of the University of California |
- Showing items 41-80 of 1082
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