 |
Create Enduring Customer Relationships
Develop profitable, long-term relationships with your customers by truly differentiating your business with a solid and strategic loyalty program.
Sponsored by: Oracle
Date: January 2009 |
|
- Show only
- White Papers
- Webcasts
- Case Studies
- Show all content
- Showing items 1-40 of 139
- « Previous | Next 40 »
|
True Convergence Demands a Communication Service Provider that Embraces a Customer-Centric Approach
Ensure your service provider's convergence strategy meshes with your enterprise network needs.Respected consulting firm Stratecast, a division of Frost & Sullivan, outlines the six customer-centric...
Sponsored by: Sprint
Date: November 2009 |
|
|
At What Price?Guidelines for a Customer-Focused Pricing Strategy
An article of this author says to develop an optimal pricing strategy, a retailer must be able to distinguish between "price-sensitive" items - frequently shopped/purchased...
Company: KhiMetrics
Date: January 2003 |
KhiMetrics |
|
Strategic Pricing and How it Benefits You
This article helps you to learn about common approaches to pricing and how to use pricing to stay ahead of the competition. It also explains...
Company: screenweb
Date: January 2003 |
screenweb |
|
Costs, Competitors, and Customers
This article explains about cost-based pricing, customer-based pricing, and competition-based pricing. It also explains about it’s advantages and disadvantages. Read on to know more. ...
Company: screenweb
Date: January 2003 |
screenweb |
|
Price: The Direct Link to Your Bottom Line
This article says that Pricing has tremendous impact on your profits, because pricing not only determines the quantity sold but also the direct contribution to...
Company: Salestrainingplus.com
Date: January 2003 |
Salestrainingplus.com |
| More Search Results Below | ||
 |
Alice's Dressings
Alices dresessing is small one-store family restaurant that made delicious, unique, homemade salad dressings . It uses New distribution channels that cause...
Company: CCH
Date: January 2003 |
CCH |
|
Market-Driven Pricing
This article contains practical, theoretically sound advice and also discusses about pricing strategies. It also explains about traditional pricing methods. Price volume relationships can be...
Company: bizfacts
Date: July 2003 |
bizfacts |
|
Is That Your Best Offer?
This article defines about the shopbot technology, which helps to find killer deals on a wide array of products. Shopbots are intelligent software agents that...
Company: IDG (International Data Group)
Date: November 2000 |
IDG (International Data Group) |
|
Go-To-Market Planning for a New Product
"A global office equipment manufacturer had recently acquired a new print-ondemandsolution in order to capitalize on a perceived opportunity in thecommercial printing market. The company...
Company: Go To Market Partners
Date: March 2003 |
Go To Market Partners |
|
Free Pricing Model
The paper sheds light on the question that how and why organizations are using the "free" pricing model and whether this strategy can be profitable....
Company: McCombs School Of Business
Date: January 1999 |
McCombs School Of Business |
|
Price Determination This article says that pricing is based normally on a combination of cost and market competition. It also explains some targets about price segements. Read... Company: Mountain View College - DCCCD | Mountain View College - DCCCD |
|
Product/Market Management
This article defines about Product Life Cycle, Declining profit margins ruining your performance review? Are you a business owner struggling to meet your goal? Maybe...
Company: Cannon Advantage
Date: January 2003 |
Cannon Advantage |
|
Pricing Strategy
This article is focuses on the pricing principle that is the most important part of sales. In other word we can say it is one...
Company: Internet Center for Management and Business Administration
Date: January 2003 |
Internet Center for Management and Business Administration |
|
Should You Offer Extra Services or Lower Prices?
How to decide which is better for your business: adding an extra service to your product or lowering the price. When you increase the value...
Company: Entrepreneur Media
Date: July 2002 |
Entrepreneur Media |
|
promotion - sales promotion
A good definition of sales promotion would be as follows: “An activity designed to boost the sales of a product or service. It may...
Company: tutor2u
Date: January 2003 |
tutor2u |
|
Price Wars
Consumers will buy just about anything if they can see the value or benefit. Get what you want from your business, regardless of what your...
Company: Entrepreneur Media
Date: April 2000 |
Entrepreneur Media |
|
Expert Advice
Positioning your company ahead of the pack will make customers think of you first. How did we go about choosing the right people to perform...
Company: Entrepreneur Media
Date: January 1997 |
Entrepreneur Media |
|
Worldspan bringing 'transparency' to airline ticket prices
A new service by travel e-commerce firm Worldspan L.P. will let buyers compare today's ticket prices with historical prices over the past 12 months. The...
Company: ATLANTA BUSINESS CHRONICLE
Date: January 2003 |
ATLANTA BUSINESS CHRONICLE |
|
What's right pricing for your product?
If your pricing strategy is based on either of these tactics, you may be losing money or losing customers. Right pricing" is the art of...
Company: The Business Journal
Date: January 2003 |
The Business Journal |
|
Low prices are hair today, gone tomorrow
"In theory, the concept was bold - perhaps revolutionary - but in reality, quality comes at a price. The upstart Fort Lauderdale-based hair-color chain that...
Company: The Business Journal
Date: January 2003 |
The Business Journal |
|
Making the Most of US Auto Distribution
Auto manufacturers in Europe and the United States, the world’s two biggest car markets, have a distribution headache: their retailing systems, built up in an...
Company: McKinsey & Company
Date: January 2003 |
McKinsey & Company |
|
Riding Out The Storm
In uncertain economic times, companies should focus on the fundamentals: pricing, marketing, and product development. Pricing is a powerful and often neglected tool that is...
Company: McKinsey Quarterly
Date: January 2003 |
McKinsey Quarterly |
|
Organizing for Pricing
Pricing is an extremely powerful yet undermanaged driver of value. For most companies, managing pricing is the most effective lever for driving top-line growth and...
Company: The Boston Consulting Group
Date: September 2002 |
The Boston Consulting Group |
|
The Death of Averaged Pricing
Of all the tools companies can use to spur consumers to act, pricing is often the most effective—but also the most blunt. Recent advances in...
Company: The Boston Consulting Group
Date: January 2003 |
The Boston Consulting Group |
|
Precision Pricing for Profit, Growth and Advantage
Many managers of industrail companies today feel poweless to raise prices Forces beyod their control-including the depressed world economy, increasing global competition, persistent over capacity,...
Company: The Boston Consulting Group
Date: September 2002 |
The Boston Consulting Group |
|
How Do I Make a Profit to Survive in the Face of Lower Margins?
Retail executives continue to examine and reexamine their sales, gross margins and profitability to uncover ways to make their company more profitable. They look at...
Company: AMERICAN'S RESEARCH GROUP
Date: January 2003 |
AMERICAN'S RESEARCH GROUP |
|
Business Marketing 201 - Wal-Mart
As Wal-Mart, the corporate behemoth, advances to surpass the annual sales revenue of General Motors, a legion of adversaries try to block its path. Human...
Company: Kotler Marketing Group
Date: January 2000 |
Kotler Marketing Group |
|
Optimal Pricing Through Value Modeling
Of all the strategic decisions faced by a firm, none is more important than the setting of prices for the various product and service offerings....
Company: SDR Consulting
Date: April 2001 |
SDR Consulting |
|
Modeling Pricing Strategy
This article notifies that pricing research typically focuses on a customer's preference for a specific offering and reports findings in terms of percentages. Given the...
Company: SDR Consulting
Date: January 2002 |
SDR Consulting |
|
The Big Picture
Economists have long recognized that pricing is one of the most powerful levers available for managing demand. Yet many companies seem to treat pricing decisions...
Company: SDR Consulting
Date: January 2002 |
SDR Consulting |
|
Managing Brands In The Realm Of Dynamic Pricing
With Dynamic Pricing, the price of goods and services reflects real-time changes in price-variables. Via the wealth of consumer information online, Dynamic Pricing more truly...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
 |
Strategic Pricing, A Value-Based Approach to Increase Profit
Reduce your exposure to under- or over-pricing your product. Attend this executive level course to ensure your pricing strategy follows a market-focused perspective to balance...
Company: California Institute of Technology
Date: June 2004 |
|
|
5 Cardinal Rules of Pricing Research
The authors contend that by applying their framework, companies can enhance their pricing decisions through more accurate and actionable information. Issues discussed include the buying...
Company: Advantage Group
Date: January 2000 |
Advantage Group |
|
Why High Demand Doesn't Always Mean High Price
Textbook economic theory says that as demand for a product increases, so too should its price. Anil Kashyap and Peter E. Rossi, professors at the...
Company: The University of Chicago, Graduate School of Business
Date: January 2005 |
|
|
Profit Parabolas: Bringing Science to the Art of Pricing
Pricing is becoming more science than art. But because the science is complex, most managers rely heavily on art-or instinct. As a result, they almost...
Company: The Boston Consulting Group
Date: September 2003 |
The Boston Consulting Group |
|
The Untapped Power of Pricing
Prices in most financial services firms evolve reactively, based on management hunches, competitor moves, and the pressures of immediate sales targets-not on true knowledge of...
Company: The Boston Consulting Group
Date: October 2002 |
The Boston Consulting Group |
|
Precision Pricing for Profit, Growth, and Advantage
Industrial companies have more power to create value through pricing - including raising prices, even under present economic and competitive conditions - than many realize....
Company: The Boston Consulting Group
Date: September 2002 |
The Boston Consulting Group |
|
Recovering the Pricing Opportunity
Most companies fail to capture all of the opportunities for generating growth, profit, and competitive advantage through pricing. What's more, many companies do an especially...
Company: The Boston Consulting Group
Date: May 2002 |
The Boston Consulting Group |
|
Pricing With Precision and Impact
The days of broadly averaged, one-size-fits-many pricing are over. New technologies are creating increasingly precise pricing tools to gather broader and deeper information about consumers...
Company: The Boston Consulting Group
Date: January 2002 |
The Boston Consulting Group |
|
Holding Company Cost Economies in the Global Advertising and Marketing Services Business
This paper assesses size and scope-related economies in the global advertising and marketing services business. A translog cost function is employed wherein a firm's costs...
Company: Internet-Journals
Date: April 2005 |
Internet-Journals |
- Showing items 1-40 of 139
- « Previous | Next 40 »
Related Categories:
Submit a Paper
- Get your content listed in our directory! Our members are already finding your competitors' papers here -- shouldn't they find yours, too? It's FREE so click here and submit your white paper, case study, data sheet, research report, or other document today!
