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Should Your Email Live In The Cloud? A Comparative Cost Analysis
Upgrading, switching, or adding email users? Take time to calculate your fully loaded on-premise costs and compare them to cloud-based alternatives.
Sponsored by: Google
Date: September 2009 |
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Smarter Products - The Building Blocks for a Smarter Planet
Businesses are delivering a new generation of smarter products that are increasingly instrumented, interconnected and intelligent - enabled through software. Integration of software...
Sponsored by: IBM
Date: May 2009 |
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Pricing What You Sell
Article’s goal is to explain pricing is simple, sell the maximum amount of merchandise at the highest possible price while maintaining the image and mission...
Company: Staples
Date: January 2003 |
Staples |
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Modeling Pricing Strategy.
In the overall marketing mix, price is the most important item that can affect a company's profitability. The paper discusses how to set prices and...
Company: SDR Consulting
Date: January 2002 |
SDR Consulting |
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Managing Brands In The Realm Of Dynamic Pricing
With Dynamic Pricing, the price of goods and services reflects real-time changes in price-variables. Via the wealth of consumer information online, Dynamic Pricing more truly...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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The Right Price
Too many new entrepreneurs harm their own prospects by under-pricing their goods and services. However, if those company owners just take the time to think,...
Company: Gruner + Jahr USA Publishing
Date: April 2001 |
Gruner + Jahr USA Publishing |
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Fighting For Your Prices
This article enumerates a new kind of professional purchaser that bent on getting rock-bottom costs. But these companies can save themselves by taking up the...
Company: McKinsey & Company
Date: January 2002 |
McKinsey & Company |
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Putting a Price on Solution
Setting the right price for a solution is really crucial: too high, and customers will meet their own needs; too low, and suppliers will not...
Company: McKinsey & Company
Date: January 2001 |
McKinsey & Company |
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Bringing Discipline in Pricing
Different local market environments create quite different opportunities for pricing. One must understand these environments to set prices optimally. Sales branches forced to discount heavily...
Company: McKinsey & Company
Date: January 2000 |
McKinsey & Company |
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How to Make After Sales Services Pay Off
For manufacturers, service plans can be a valuable second string, but only if they are properly designed and priced. The starting point is to design...
Company: McKinsey & Company
Date: January 2003 |
McKinsey & Company |
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Strategized Plan of Action
With pricing, the thing to fix clearly in mind is that one might have to be a "commodity" in the first part of a transaction,...
Company: The Abraham Group
Date: January 2003 |
The Abraham Group |
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Price-Matching Policies
For most items, customers do not have accurate price points they can recall at a moment's notice. But each one probably knows some benchmark prices,...
Company: Harvard Knowledgebase
Date: January 2003 |
Harvard Knowledgebase |
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Beyond the Costs of Price Adjustment: Investments in Pricing Capital
The literature on costs of price adjustment has long argued that changing prices is a complex and costly process. In fact, some authors have suggested...
Company: Mark Bergen & Associates
Date: April 2002 |
Mark Bergen & Associates |
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Pricing Process As A Capability: A Resource Based Perspective
Strategists following the resource-based view argue that firms can generate rents through value creation. To create value, firms develop and use resources and capabilities that...
Company: Mark Bergen & Associates
Date: July 2002 |
Mark Bergen & Associates |
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Population Density And Prices
Many small business owners feel that their prices should not be as high as other shops, particularly those in the large cities. Most believe that...
Company: Brenner Information Group
Date: January 2003 |
Brenner Information Group |
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Case Study: Are Your Profits "Leaking" Away? A Distributor's Story
Does the listed Gross Margin for an account actually reflect the real Gross Margin? The answer astoundingly no! Various hidden price factors can allow money...
Company: The Foundation Group
Date: January 2003 |
The Foundation Group |
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Which Price is Right?
It is an urgent question: How can we increase profits if we can't raise prices? The answer demands revolutionary thinking, new insights about strategy and...
Company: Gruner + Jahr USA Publishing
Date: March 2003 |
Gruner + Jahr USA Publishing |
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Flash Vendors Show Pricing Restraint In Surging Market
The article states that it is no surprise that the flash memory market is exploding. Flash is also emerging as a key element in the...
Company: CMP Media
Date: September 2000 |
CMP Media |
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Leveraging Customer-level Information for Product-level Decisions
The article talks about profits that are synonymous with success. Almost by definition, successful products generate profits for their owners. It is this kind of...
Company: University of Virginia
Date: December 2001 |
University of Virginia |
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Charge More and Get It
It has often heard and seen in action these five self-defeating beliefs (among others), keeping professionals, entrepreneurs and freelancers from charging what their skills and...
Company: Marcia Yudkin
Date: January 2003 |
Marcia Yudkin |
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Why Customers Leave, and What You Can Do About It
Most companies assume that their customers are highly price sensitive. They design their marketing program with that idea in mind. When they have sales, more...
Company: Database Marketing Institute
Date: January 2003 |
Database Marketing Institute |
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Capital Consumption : An Alternative Methodology for Pricing Reinsurance
This paper introduces a capital consumption methodology for the price evaluation of reinsurance in a stochastic environment. It differs from the common practice of risk-based...
Company: Casualty Actuarial Society
Date: January 2003 |
Casualty Actuarial Society |
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Pricing: It’s the Process: The Call for a Profit Renaissance
This paper focuses that the company should know its goals and its pricing process. It explains the impact of pricing process organization and examines that...
Company: Simon-Kucher & Partners
Date: October 2003 |
Simon-Kucher & Partners |
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Considering Six Approaches to Effective Pricing
Pricing is an integral part of the marketing process. The right price can generate more sales; the wrong price can make the potential customers and...
Company: John Wiley & Sons
Date: January 2003 |
John Wiley & Sons |
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PDM Pricing Strategies
The process of acquiring a Product Data Management (PDM) solution is an arduous task. It begins with the establishment of the short, medium and long...
Company: The Product Data Management Information Center
Date: January 2003 |
The Product Data Management Information Center |
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A Non-Parametric Approach to Multi-Product Pricing: Theory and Application
Developed by General Motors (GM), the Auto Choice Advisor web site recommends vehicles to consumers based on their requirements and budget constraints. Through the web...
Company: Stanford Knowledgebase
Date: January 2003 |
Stanford Knowledgebase |
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Product Pricing in a Price Sensitive World
"The results of the 1999 Tillinghast Distribution Efficiency Survey suggest that the price volume games arebecoming effective, as a number of larger players appear to...
Company: Towers Perrin
Date: January 2003 |
Towers Perrin |
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Should You Price 15% Below the National Brand? Or Where?
If one is still pricing off the national brand, they are hurting not only shopper perceptions, but also owns profits. Price has always been the...
Company: Willard Bishop Consulting
Date: November 2002 |
Willard Bishop Consulting |
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Research as an Aid to Optimum Pricing
If one sincerely wishes to optimize profit he will need to find out about the value the market puts on his product/service - and charge...
Company: B2B International
Date: January 2003 |
B2B International |
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Strategic Pricing, A Value-Based Approach to Increase Profit
Reduce your exposure to under- or over-pricing your product. Attend this executive level course to ensure your pricing strategy follows a market-focused perspective to balance...
Company: California Institute of Technology
Date: June 2004 |
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The Price Is Right - Or Is It?
The price of a product is the amount of money that is charged in exchange for the product from the buyer in the market. It...
Company: Harvard Knowledgebase
Date: October 2003 |
Harvard Knowledgebase |
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Your Best Downturn Strategy? Think Twice About Price Cuts
From the executive summary: ‘When times are good, pricing sins can be easily forgiven. But when the economy sours, a misguided pricing strategy can shrink...
Company: Harvard Knowledgebase
Date: April 2002 |
Harvard Knowledgebase |
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5 Cardinal Rules of Pricing Research
The authors contend that by applying their framework, companies can enhance their pricing decisions through more accurate and actionable information. Issues discussed include the buying...
Company: Advantage Group
Date: January 2000 |
Advantage Group |
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The Price You Pay
From the executive summary: ‘Companies have grown accustomed to using information technology to design, manufacture, and ship products, and to slice and dice the numbers...
Company: CFO Publishing
Date: March 2004 |
CFO Publishing |
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Comfort Zone
From the executive summary: ‘In the past, customers more routinely accepted the passing through of commodity price increases. More and more, customers do not accept...
Company: IDG (International Data Group)
Date: November 2004 |
IDG (International Data Group) |
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Lower Prices Adorn 'Furniture Row'
The emergence of pricing strategies has taken the market by storm. Most companies including manufacturers of furniture and other goods are resorting to effective pricing...
Company: American City Business Journals
Date: February 2002 |
American City Business Journals |
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Why High Demand Doesn't Always Mean High Price
Textbook economic theory says that as demand for a product increases, so too should its price. Anil Kashyap and Peter E. Rossi, professors at the...
Company: The University of Chicago, Graduate School of Business
Date: January 2005 |
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Profit Parabolas: Bringing Science to the Art of Pricing
Pricing is becoming more science than art. But because the science is complex, most managers rely heavily on art-or instinct. As a result, they almost...
Company: The Boston Consulting Group
Date: September 2003 |
The Boston Consulting Group |
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Pricing With Precision and Impact
The days of broadly averaged, one-size-fits-many pricing are over. New technologies are creating increasingly precise pricing tools to gather broader and deeper information about consumers...
Company: The Boston Consulting Group
Date: January 2002 |
The Boston Consulting Group |
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Smart Pricing: Linking Pricing Decisions With Operational Insights
The past decade has seen a virtual explosion of information about customers and their preferences. This information potentially allows companies to increase their revenues, in...
Company: Erasmus University Rotterdam
Date: December 2003 |
Erasmus University Rotterdam |
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Pricing and Marketing Rules With Brand Loyalty
This paper identifies a rule that represents the optimal resolution of this trade-off, in terms of an intuitive modification to the static Lerner rule. It...
Company: Pontificia Universidad Catolica de Chile
Date: February 2002 |
Pontificia Universidad Catolica de Chile |
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