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Date: November 2009 |
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- Showing items 1-40 of 128
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How to Avoid Competing on Price
A popular tactic used by the companies is to cut prices in the belief that this is the principal motivation influencing buyers; they are being...
Company: B2B International
Date: January 2003 |
B2B International |
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Managing Brands In The Realm Of Dynamic Pricing
With Dynamic Pricing, the price of goods and services reflects real-time changes in price-variables. Via the wealth of consumer information online, Dynamic Pricing more truly...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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How Buyers See Price
This article describes the psychology behind price perception, and how one can use this knowledge to better understand the customers' behavior. Most buyers do not...
Company: Marketing Psychology Group
Date: January 2003 |
Marketing Psychology Group |
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Game Theory Should Guide Pricing Strategy, But Be Sure To Pick The Right Playing Field
The article asserts that the price cut that boosts the sales today will invariably change the industry one compete in tomorrow, and frequently that change...
Company: Strategic Pricing Group
Date: January 2003 |
Strategic Pricing Group |
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Responding To Penetration Pricing In Turbulent Markets
Never is the end-user more aware of price than in markets that become turbulent. Price often becomes the weapon of choice for many corporations as...
Company: The Foundation Group
Date: January 2003 |
The Foundation Group |
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Winning the Price-Slashing Battle
The success of the remanufacturing industry does not come without challenges. Competitors have surfaced in every layer of the industry, forcing the existing market leaders...
Company: Recharger Magazine
Date: August 2003 |
Recharger Magazine |
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Great Service: The Key to Sustainable Differentiation
The article asserts the fact that while the economy is beginning to show signs of recovery, companies continue to face a brutal business environment. Competitors...
Company: MarketingProfs
Date: November 2003 |
MarketingProfs |
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Suing Your Customers: A Winning Business Strategy?
The recording industry has a pricing problem. People do not want to pay $15-20 for a compact disc when they can download the same music...
Company: Knowledge@Wharton
Date: October 2003 |
Knowledge@Wharton |
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The Wal-Mart You Don't Know
The article is upon the competitive pricing and defines an example of Wal- Mart. It states that the giant retailer's low prices often come with...
Company: Gruner + Jahr USA Publishing
Date: January 2003 |
Gruner + Jahr USA Publishing |
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Pricing New Products
Companies habitually charge less than they could for new offerings. It's a terrible habit. The article reveals that charging too little is far more dangerous:...
Company: McKinsey & Company
Date: July 2003 |
McKinsey & Company |
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Competitor Visioning: Key to Managing Competitive Pricing
The paper concludes that price moves are powerful shapers of company’s fortunes. Poor planning and “step-at-a-time” pricing actions can destroy strategies and sink profits. Successful...
Company: Strategic Pricing Group
Date: January 2003 |
Strategic Pricing Group |
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How to Manage an Aggressive Competitor
Article examines that how can firms develop a competitive defense strategy that minimizes both the self- and competitor-inflicted damages of price competition. It explains that...
Company: Strategic Pricing Group
Date: April 2002 |
Strategic Pricing Group |
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Building Business Profitability: The Value Connection-III
Without thinking through the competitive implications of a proposed pricing strategy, the management team may not benefit from the development and implementation of a value...
Company: Strategic Pricing Group
Date: December 2001 |
Strategic Pricing Group |
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Three Principles of Competitive Nonlinear Pricing
This article talks about the theory of contracting under asymmetric information. It focuses on three main principle of the theory such as: 1. It establish...
Company: Stanford Knowledgebase
Date: June 2002 |
Stanford Knowledgebase |
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Competitive Pricing Behavior in the Auto Market: A Structural Analysis
This paper takes a theory-driven empirical approach to gain a deeper understanding of the competitive pricing behavior in the U.S. auto market. The ability-motivation paradigm...
Company: INFORMS
Date: January 2001 |
INFORMS |
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Competing in a Value-Driven World
A hand-to-hand battle for survival lies ahead for many U.S. retailers. It arises from a basic structural change now taking place in the industry, a...
Company: McKinsey & Company
Date: January 2003 |
McKinsey & Company |
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Strategic Pricing, A Value-Based Approach to Increase Profit
Reduce your exposure to under- or over-pricing your product. Attend this executive level course to ensure your pricing strategy follows a market-focused perspective to balance...
Company: California Institute of Technology
Date: June 2004 |
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How To Fight A Price War: Analyzing The Battleground
From the executive summary: ‘It is necessary to understand why a price war is occurring-or may occur. However, it is also critical to recognize where...
Company: Harvard Knowledgebase
Date: September 2000 |
Harvard Knowledgebase |
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5 Cardinal Rules of Pricing Research
The authors contend that by applying their framework, companies can enhance their pricing decisions through more accurate and actionable information. Issues discussed include the buying...
Company: Advantage Group
Date: January 2000 |
Advantage Group |
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Why High Demand Doesn't Always Mean High Price
Textbook economic theory says that as demand for a product increases, so too should its price. Anil Kashyap and Peter E. Rossi, professors at the...
Company: The University of Chicago, Graduate School of Business
Date: January 2005 |
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Precision Pricing for Profit, Growth, and Advantage
Industrial companies have more power to create value through pricing - including raising prices, even under present economic and competitive conditions - than many realize....
Company: The Boston Consulting Group
Date: September 2002 |
The Boston Consulting Group |
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Recovering the Pricing Opportunity
Most companies fail to capture all of the opportunities for generating growth, profit, and competitive advantage through pricing. What's more, many companies do an especially...
Company: The Boston Consulting Group
Date: May 2002 |
The Boston Consulting Group |
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Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis
This paper uses four datasets to provide a benchmark study of the effects of accounting for endogeneity and simultaneity in estimating marketing mix effects in...
Company: University of Chicago
Date: May 2004 |
University of Chicago |
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Application of Price Bundling Strategies in Retail Banking in Europe
Application of price bundling strategies in retail banking in Europe is a report based on an empirical study of price bundling practices. The current report...
Company: Stockholm School of Economics
Date: February 2001 |
Stockholm School of Economics |
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Case Study: Customer Insights A leading manufacturer of consumer goods faced eroding profits. Increasing raw material costs and retailer price competition had triggered a downward spiral of industry pricing,... Company: McKinsey & Company | McKinsey & Company |
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Power by the Minute Can the electricity industry be deregulated and still avoid a California-style energy crisis? The best way to do so, argue the authors of this piece,... Company: McKinsey & Company | McKinsey & Company |
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Competitive Situation in the German Telecommunications Market
This paper describes the competitive situation in Germany which has deteriorated considerably because the Regulatory Authority is not effectively controlling Deutsche Telekom AG?s discrimination potential,...
Company: VATM
Date: July 2001 |
VATM |
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Competitive Response: A New Lens for Evaluating Company Performance
Competitive responsiveness is the measure of a company's capability to respond to changes in external conditions and events. The overall goal is to improve the...
Company: Current Analysis
Date: June 2004 |
Current Analysis |
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Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
Firms often differentiate their product lines vertically to capture consumers' differential willingness to pay for quality. Additionally, many firms offer products varying not in quality...
Company: Stanford University
Date: February 2005 |
Stanford University |
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Intertemporal Price Discrimination With Forward-Looking Consumers: Application to the US Market for Console Video-Games
A critical determinant of the profitability of such pricing policies is the extent to which consumers anticipate future price declines, and delay purchases. It develop...
Company: Stanford University
Date: December 2005 |
Stanford University |
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Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer
Consumer goods manufacturers usually sell their brands to consumers through common independent retailers. Theoretical research on such channel structures has analyzed the optimal behavior of...
Company: Institute for Operations Research and the Management Sciences
Date: September 2001 |
Institute for Operations Research and the Management Sciences |
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Pricing Behavior in Markets With State Dependence in Demand
Marketing researchers have documented significant biases in estimated price elasticity's from brand choice models that ignore state dependence effects. Yet empirical research on firm behavior...
Company: Yale School of Management
Date: July 2005 |
Yale School of Management |
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Optimal Inter-Release Timing for Sequential Releases
Marketers have long recognized the opportunity to use timing as a segmentation device. In many markets, firms routinely use a sequential release strategy by introducing...
Company: Yale School of Management
Date: October 2005 |
Yale School of Management |
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Product Variety and Competitive Pricing in Consumer Goods Markets
Manufacturer prices and the retail price are functions of the degree of variety offered by manufacturers. Given different choices in variety, equilibrium prices are calculated....
Company: University of Munich
Date: August 2004 |
University of Munich |
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Export Assistance, Price Adaptation to the Foreign Market, and Annual Export Performance Improvement: A Structural Model Examination
The increasing amount of export assistance provided to firms of rich and poor countries, shows the high priority given by national and international policy makers...
Company: Stanford University
Date: August 2001 |
Stanford University |
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Market Feedback, Cost System Choice and Competitive Pricing: The Advantage of Not Being a Leader
This study experimentally investigates the value of cost report accuracy in an interactive pricing context. Market agents received feedback about their own profits via either...
Company: Vlerick Leuven Gent Management School
Date: June 2004 |
Vlerick Leuven Gent Management School |
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Price War: What Is It Good for? - Store Incidence and Basket Size Response to the Price War in Dutch Grocery Retailing
While retail price wars have received much business press and some research attention, it is unclear how they affect the major components of retailer performance:...
Company: Trustees of Dartmouth College
Date: October 2005 |
Trustees of Dartmouth College |
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Pricing Practices and Firms' Market Power in International Cellular Markets
This paper describes about the structural model of oligopolistic competition to measure the market power of cellular service providers across 10 countries from around the...
Company: INSEAD
Date: June 2002 |
INSEAD |
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To Price Discriminate or Not: Product Choice and the Selection Bias Problem
Price discrimination has long been recognized as a strategy that firms can use to maximize profit's in markets where consumer tastes are heterogeneous and when...
Company: Kluwer Academic Publishers, Boston
Date: July 2003 |
Kluwer Academic Publishers, Boston |
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The Actuary as Strategist
The pricing methods give little emphasis to marketplace competition, expected returns, marketing strategy, or consumer desires. Successful pricing does not proceed from the bottom up:...
Company: Casualty Actuarial Society
Date: July 2002 |
Casualty Actuarial Society |
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