White Paper Improving the Links Between IT and Consumer Service See how listening to customers to identify problems benefits IT, while also helping your entire company drive improvements and seize new opportunities.

Tags: Information Technology, Management, Strategy

Sponsored by: SkillSoft
Date: January 2008
SkillSoft
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White Paper Smarter Products - The Building Blocks for a Smarter Planet Businesses are delivering a new generation of smarter products that are increasingly instrumented, interconnected and intelligent - enabled through software. Integration of software...

Tags: IBM Corp., Management, Software, Tools & Techniques

Sponsored by: IBM
Date: May 2009
IBM
Case Study Pfizer Australia - CRM Package Boosts Tendering Capabilities for Pharmaceuticals Distributor Pfizer Australia is a major supplier of medicines and medical products to Australia's hospitals and healthcare groups. When the company's biggest customers put major contracts...

Tags: Benefits, Pricing, Pfizer Inc., Pfizer Australia, Microsoft Corp.

Sponsored by: Microsoft
Date: June 2009
Microsoft
White Paper eBook: Working smarter and optimizing costs with SOA In down economies, many organizations make short-term decisions like cutting costs and postponing projects. But the real opportunity lies in optimizing costs. This eBook describes...

Tags: E-books, Enterprise Software, IBM Corp., Personal Technology, Service-Oriented Architecture (SOA)

Sponsored by: IBM
Date: June 2009
IBM
White Paper The Need for Profitability & Cost Management As indirect costs rise and economic pressures increase, the need for profitability and cost management (PCM) also grows. Read this white paper to find out...

Tags: Cost Management, Finance, Managerial Accounting, Profitability

Sponsored by: Oracle
Date: September 2008
Oracle
White Paper The Store: The Last Mile in Delivering Customer-Centricity Learn how leading retailers are anticipating and responding to consumer demand where the rubber meets the road: inside the store. In today's competitive business climate,...

Tags: Last Mile, Oracle Corp., Retail, Retail Company

Sponsored by: Oracle
Date: July 2009
Oracle
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White Paper At What Price?Guidelines for a Customer-Focused Pricing Strategy An article of this author says to develop an optimal pricing strategy, a retailer must be able to distinguish between "price-sensitive" items - frequently shopped/purchased...

Tags: KhiMetrics, Marketing, Marketing Research, Pricing, Pricing Strategy

Company: KhiMetrics
Date: January 2003
KhiMetrics
White Paper Strategic Pricing and How it Benefits You This article helps you to learn about common approaches to pricing and how to use pricing to stay ahead of the competition. It also explains...

Tags: Benefit, Marketing, Marketing Research, Pricing, Pricing Strategy

Company: screenweb
Date: January 2003
screenweb
White Paper Costs, Competitors, and Customers This article explains about cost-based pricing, customer-based pricing, and competition-based pricing. It also explains about it’s advantages and disadvantages. Read on to know more. ...

Tags: Marketing, Marketing Research, Pricing, Pricing Strategy

Company: screenweb
Date: January 2003
screenweb
White Paper Price: The Direct Link to Your Bottom Line This article says that Pricing has tremendous impact on your profits, because pricing not only determines the quantity sold but also the direct contribution to...

Tags: Bottom Line, Marketing, Marketing Research, Pricing, Pricing Strategy

Company: Salestrainingplus.com
Date: January 2003
Salestrainingplus.com
Case Study Alice's Dressings Alices dresessing is small one-store family restaurant that made delicious, unique, homemade salad dressings . It uses New distribution channels that cause...

Tags: Alice, Sales Force Management, Sales, Salad Dressing, Pricing Strategy

Company: CCH
Date: January 2003
CCH
White Paper Market-Driven Pricing This article contains practical, theoretically sound advice and also discusses about pricing strategies. It also explains about traditional pricing methods. Price volume relationships can be...

Tags: Marketing, Marketing Research, Pricing, Pricing Strategy

Company: bizfacts
Date: July 2003
bizfacts
White Paper Is That Your Best Offer? This article defines about the shopbot technology, which helps to find killer deals on a wide array of products. Shopbots are intelligent software agents that...

Tags: Business Operations, Handhelds, Hardware, International Data Group, PDAs

Company: IDG (International Data Group)
Date: November 2000
IDG (International Data Group)
White Paper Go-To-Market Planning for a New Product "A global office equipment manufacturer had recently acquired a new print-ondemandsolution in order to capitalize on a perceived opportunity in thecommercial printing market. The company...

Tags: Document Management, Software, Printers, Peripherals, Market

Company: Go To Market Partners
Date: March 2003
Go To Market Partners
White Paper Free Pricing Model The paper sheds light on the question that how and why organizations are using the "free" pricing model and whether this strategy can be profitable....

Tags: Management, Marketing, Marketing Research, McCombs School Of Business, Pricing

Company: McCombs School Of Business
Date: January 1999
McCombs School Of Business
White Paper Price Determination This article says that pricing is based normally on a combination of cost and market competition. It also explains some targets about price segements. Read...

Tags: Determination, Marketing, Marketing Research, Pricing

Company: Mountain View College - DCCCD
Mountain View College - DCCCD
White Paper Product/Market Management This article defines about Product Life Cycle, Declining profit margins ruining your performance review? Are you a business owner struggling to meet your goal? Maybe...

Tags: Finance, Managerial Accounting, Marketing, Marketing Research, Product Life Cycle

Company: Cannon Advantage
Date: January 2003
Cannon Advantage
White Paper Pricing Strategy This article is focuses on the pricing principle that is the most important part of sales. In other word we can say it is one...

Tags: Marketing, Marketing Research, Pricing, Pricing Strategy

Company: Internet Center for Management and Business Administration
Date: January 2003
Internet Center for Management and Business Administration
White Paper Should You Offer Extra Services or Lower Prices? How to decide which is better for your business: adding an extra service to your product or lowering the price. When you increase the value...

Tags: Service

Company: Entrepreneur Media
Date: July 2002
Entrepreneur Media
White Paper promotion - sales promotion A good definition of sales promotion would be as follows: “An activity designed to boost the sales of a product or service. It may...

Tags: Sales, Sales Force Management, Sales Promotion, Sales Strategy

Company: tutor2u
Date: January 2003
tutor2u
White Paper Price Wars Consumers will buy just about anything if they can see the value or benefit. Get what you want from your business, regardless of what your...

Tags: Benefits, Human Resources, Price

Company: Entrepreneur Media
Date: April 2000
Entrepreneur Media
White Paper Expert Advice Positioning your company ahead of the pack will make customers think of you first. How did we go about choosing the right people to perform...

Tags: Branding, Marketing, Positioning

Company: Entrepreneur Media
Date: January 1997
Entrepreneur Media
White Paper Worldspan bringing 'transparency' to airline ticket prices A new service by travel e-commerce firm Worldspan L.P. will let buyers compare today's ticket prices with historical prices over the past 12 months. The...

Tags: ATLANTA BUSINESS CHRONICLE, Fare Structure, Marketing, Marketing Research, Pricing

Company: ATLANTA BUSINESS CHRONICLE
Date: January 2003
ATLANTA BUSINESS CHRONICLE
White Paper What's right pricing for your product? If your pricing strategy is based on either of these tactics, you may be losing money or losing customers. Right pricing" is the art of...

Tags: Marketing, Marketing Research, Pricing, Pricing Strategy

Company: The Business Journal
Date: January 2003
The Business Journal
White Paper Low prices are hair today, gone tomorrow "In theory, the concept was bold - perhaps revolutionary - but in reality, quality comes at a price. The upstart Fort Lauderdale-based hair-color chain that...

Tags: Marketing, Marketing Research, Price

Company: The Business Journal
Date: January 2003
The Business Journal
White Paper Making the Most of US Auto Distribution Auto manufacturers in Europe and the United States, the world’s two biggest car markets, have a distribution headache: their retailing systems, built up in an...

Tags: Car, Manufacturer, Manufacturing, McKinsey & Co., Sales

Company: McKinsey & Company
Date: January 2003
McKinsey & Company
White Paper Riding Out The Storm In uncertain economic times, companies should focus on the fundamentals: pricing, marketing, and product development. Pricing is a powerful and often neglected tool that is...

Tags: Business Operations, Marketing, Marketing Research, McKinsey & Co., Price

Company: McKinsey Quarterly
Date: January 2003
McKinsey Quarterly
White Paper Organizing for Pricing Pricing is an extremely powerful yet undermanaged driver of value. For most companies, managing pricing is the most effective lever for driving top-line growth and...

Tags: Marketing, Marketing Research, Pricing, Pricing Strategy

Company: The Boston Consulting Group
Date: September 2002
The Boston Consulting Group
White Paper The Death of Averaged Pricing Of all the tools companies can use to spur consumers to act, pricing is often the most effective—but also the most blunt. Recent advances in...

Tags: Boston Consulting Group Inc., Marketing, Marketing Research, Pricing, Pricing Strategy

Company: The Boston Consulting Group
Date: January 2003
The Boston Consulting Group
White Paper Precision Pricing for Profit, Growth and Advantage Many managers of industrail companies today feel poweless to raise prices Forces beyod their control-including the depressed world economy, increasing global competition, persistent over capacity,...

Tags: Boston Consulting Group Inc., Marketing, Marketing Research, Pricing, Pricing Strategy

Company: The Boston Consulting Group
Date: September 2002
The Boston Consulting Group
White Paper How Do I Make a Profit to Survive in the Face of Lower Margins? Retail executives continue to examine and reexamine their sales, gross margins and profitability to uncover ways to make their company more profitable. They look at...

Tags: Finance, Financial Accounting, Financial Planning, Financial Statements, Margin

Company: AMERICAN'S RESEARCH GROUP
Date: January 2003
AMERICAN'S RESEARCH GROUP
White Paper Business Marketing 201 - Wal-Mart As Wal-Mart, the corporate behemoth, advances to surpass the annual sales revenue of General Motors, a legion of adversaries try to block its path. Human...

Tags: Manufacturing, Marketing, Marketing Research, Wal-Mart Stores Inc.

Company: Kotler Marketing Group
Date: January 2000
Kotler Marketing Group
White Paper Optimal Pricing Through Value Modeling Of all the strategic decisions faced by a firm, none is more important than the setting of prices for the various product and service offerings....

Tags: Marketing, Marketing Research, Modeling, Pricing, Pricing Strategy

Company: SDR Consulting
Date: April 2001
SDR Consulting
White Paper Modeling Pricing Strategy This article notifies that pricing research typically focuses on a customer's preference for a specific offering and reports findings in terms of percentages. Given the...

Tags: Business Operations, Marketing, Marketing Research, Modeling, Pricing

Company: SDR Consulting
Date: January 2002
SDR Consulting
White Paper The Big Picture Economists have long recognized that pricing is one of the most powerful levers available for managing demand. Yet many companies seem to treat pricing decisions...

Tags: Marketing, Marketing Research, Pricing, Pricing Strategy

Company: SDR Consulting
Date: January 2002
SDR Consulting
White Paper Managing Brands In The Realm Of Dynamic Pricing With Dynamic Pricing, the price of goods and services reflects real-time changes in price-variables. Via the wealth of consumer information online, Dynamic Pricing more truly...

Tags: Brand, Pricing Strategy, Pricing, Ogilvy & Mather, Marketing Research

Company: Ogilvy & Mather
Date: January 2003
Ogilvy & Mather
White Paper Best Practices: Pricing Strategies Prices and margins in virtually every industry are facing downward pressures like never before. Article states that when faced with constant demands from customers to...

Tags: Best Practice, Customer, Margin, Marketing, Marketing Research

Company: TEC International
Date: January 2003
TEC International
Download Strategic Pricing, A Value-Based Approach to Increase Profit Reduce your exposure to under- or over-pricing your product. Attend this executive level course to ensure your pricing strategy follows a market-focused perspective to balance...

Tags: California Institute Of Technology, Marketing, Marketing Research, Pricing, Pricing Strategy

Company: California Institute of Technology
Date: June 2004
California Institute of Technology
White Paper 5 Cardinal Rules of Pricing Research The authors contend that by applying their framework, companies can enhance their pricing decisions through more accurate and actionable information. Issues discussed include the buying...

Tags: Marketing, Marketing Research, Pricing, Pricing Strategy

Company: Advantage Group
Date: January 2000
Advantage Group
White Paper Why High Demand Doesn't Always Mean High Price Textbook economic theory says that as demand for a product increases, so too should its price. Anil Kashyap and Peter E. Rossi, professors at the...

Tags: Marketing, Marketing Research, Pricing, Retail, University Of Chicago

Company: The University of Chicago, Graduate School of Business
Date: January 2005
The University of Chicago, Graduate School of Business
White Paper Profit Parabolas: Bringing Science to the Art of Pricing Pricing is becoming more science than art. But because the science is complex, most managers rely heavily on art-or instinct. As a result, they almost...

Tags: Marketing, Marketing Research, Pricing, Pricing Strategy

Company: The Boston Consulting Group
Date: September 2003
The Boston Consulting Group

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