White Paper Empowerment as a Growth Strategy See how empowering your customer-facing employees can help you achieve short-term goals plus lay the groundwork for sustainable growth.

Tags: Advertising & Promotion, CRM, Customer Relationship Management (CRM), Empowerment, Enterprise Software

Sponsored by: Oracle
Date: January 2009
Oracle
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Showing items 41-80 of 445
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White Paper The Organic Website: Optimization of Website Sales Performance Using Visitor Segmentation Effective websites of the future will be like living, breathing organisms, adapting to meet the needs of its most important constituents. These e-businesses will be...

Tags: Internet, Montgomery Research Inc., Optimization, Web Site, Web Site Development

Company: Montgomery Research
Date: October 2002
Montgomery Research
White Paper Combine CRM and a Comprehensive E-Learning System to Maximize Business Results "Both CRM systems and e-learning are designed to make organization more competitive by increasing the knowledge of employees. A comprehensive e-learning system complements CRM in...

Tags: Advertising & Promotion, CRM, CRM System, Customer Relationship Management (CRM), E-learning

Company: crmproject.com
Date: January 2003
crmproject.com
White Paper "Secrets" For Getting the Most Out of E-Mail Revealed! Do you understand how to use e-mail and get the most out of its capabilities? If you are honest friend, you will have to admit...

Tags: Customer, E-mail, Online Communications

Company: mlmresources.com
Date: January 2003
mlmresources.com
White Paper E-Service: Strategies for Success in the Customer Age Global competition is ferocious. Companies must work harder than ever before to gain and keep customers, and to do so at a competitive cost. If...

Tags: Application Service Providers (ASPs), e-Service, Internet, Strategy

Company: Montgomery Research
Date: January 2003
Montgomery Research
White Paper A Breed Apart The article starts with the fact that in their rush to establish a presence on the web, most companies failed to build strong, distinctive online...

Tags: B2B, Brand, Branding, E-business/E-Commerce, Internet

Company: Montgomery Research
Date: June 2001
Montgomery Research
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White Paper Strategies for Success With Online Customer Support The Web presents a tremendous opportunity to provide companies with an effective and efficient online customer support channel. This article is based on Vividence Research...

Tags: Customer, Online Support, Strategy, Web

Company: Montgomery Research
Date: October 2002
Montgomery Research
White Paper The Insider's Guide to Customer Service on the Web: Ten Secrets for Successful E-Service The Web is a great place for customer service. It's where people go to find answers fast. It provides a way for customers to navigate...

Tags: Application Service Providers (ASPs), Customer Service, e-Service, Internet, Marketing

Company: Montgomery Research
Date: October 2002
Montgomery Research
White Paper How to Spy on Your Competitors - Legally! Competitive Intelligence is the art of staying one step ahead of the competition by gathering information about their operations. One has to know what they...

Tags: Competitor, Management, Marketing, Marketing Research, MarketingOnInternet.com

Company: MarketingOnInternet.com
Date: January 2003
MarketingOnInternet.com
White Paper Keep Your Opt-in List Squeaky Clean And Avoid Dangerous List Management Blunders! Article gives out few tips and techniques that is used to keep opt-in list under control, strategies that helped. These techniques are easily applied to...

Tags: E-mail, MarketingOnInternet.com, Online Communications, Productivity, Technique

Company: MarketingOnInternet.com
Date: January 2003
MarketingOnInternet.com
White Paper The 5 Most Dangerous Email Marketing Myths Article clears up some of the misconceptions that one might be having. Article puts together a list of some of the most common myths regarding...

Tags: E-mail, Email Marketing, Marketing, Marketing Research, MarketingOnInternet.com

Company: MarketingOnInternet.com
Date: January 2003
MarketingOnInternet.com
White Paper Even More Tips For Getting A Top 10 Search Engine Ranking… And The Secret For Keeping Your Competitors From Stealing Your Spot! The article discusses the different options for getting your web site listed in the search engines. It contains the points like : Use A Free...

Tags: Channel Management, Marketing, MarketingOnInternet.com, Positioning, Search

Company: MarketingOnInternet.com
Date: January 2003
MarketingOnInternet.com
White Paper On-site Consumer Research Purchase decisions are made in the store, the showroom, the restaurant. This is where the action happens. This is where consumer research should be conducted....

Tags: Restaurant

Company: reseearch dimensions
Date: January 2003
reseearch dimensions
White Paper Using Online Focus Groups For E-Commerce Research E-commerce represents an unprecedented direct-to-customer marketing opportunity. Customers and prospects are all neatly segmented by their special interests, and all of this is done at...

Tags: E-business, E-business/E-Commerce, Focus Group, Internet, Marketing

Company: Quirks Marketing Research Review
Date: June 2000
Quirks Marketing Research Review
White Paper Fulfilling The Promise Of The Web The article tries to establish the fact that the Web is revolutionizing market research. Web interviewing has obvious advantages over traditional telephone and central location...

Tags: Channel Management, Internet, Internet Penetration, Marketing, Quirks Marketing Research Review

Company: Quirks Marketing Research Review
Date: February 2000
Quirks Marketing Research Review
White Paper Best Practices For Online Survey Research While many years of research have established best practice approaches for mail and telephone surveys, the burgeoning field of online research has raised a number...

Tags: Best Practice, Marketing, Marketing Research, Quirks Marketing Research Review, Survey

Company: Quirks Marketing Research Review
Date: January 2001
Quirks Marketing Research Review
White Paper Variables Influencing Dropout Rates In Web-Based Surveys The primary focus of this discussion will revolve around trying to determine the degree to which various factors influence the rate at which people dropout...

Tags: Marketing, Marketing Research, Quirks Marketing Research Review, Survey, Web

Company: Quirks Marketing Research Review
Date: July 2000
Quirks Marketing Research Review
White Paper Collaborative Filtering, Engage & Webmining ... The Internet Store Moves Closer to Reality The promise of greater interactivity on web sites is brought closer to reality by the implementation of a new technology called "Collaborative Filtering" being put...

Tags: Channel Management, Collaborative Filtering, Internet, MacDonald Ventures, Marketing

Company: MacDonald Ventures
Date: January 2003
MacDonald Ventures
White Paper Last Year’s Deals, This Year’s Opportunity E-marketing growth this year will occur through continued intertwining with direct marketing (DM). So say the mergers-and-acquisitions (M&A) experts at investment bank Petsky Prunier. Closer...

Tags: Acquisition, Mergers & Acquisitions, Marketing, IPO, Investment

Company: Wunderman
Date: January 2003
Wunderman
White Paper Web-Based Market Research-The Dawning Of A New Age Web-based surveys offer tremendous potential to the marketing research industry. Web-based surveys are potentially faster to conduct, generate more accurate information and cheaper by several...

Tags: Channel Management, Marketing, Marketing Research, Survey, Web

Company: MACRO Consulting
MACRO Consulting
White Paper Making Valuable Contacts Online The contacts determine whether the business succeeds or fails, and, for reasons of credibility, that has doubly true online. With several hundred million people online,...

Tags: Angela Booth, Channel Management, Contact, Marketing

Company: Angela Booth
Date: January 2003
Angela Booth
White Paper 7 Ways To Easily Network People underestimate how easy it is to network, no matter what field they are in. Along those lines, they also underestimate the importance of networking....

Tags: International Cyber Business Services, Network, Networking

Company: International Cyber Business Services
Date: January 2003
International Cyber Business Services
White Paper Going Beyond The Web: Marketing In The Flesh From the executive summary: ‘It was not so long ago that dotcom startups, new media, and break-out Internet companies were pushing their name on the...

Tags: Advertisement, Brand, Branding, Digital Web Magazine, Dot-com

Company: Digital Web Magazine
Date: July 2004
Digital Web Magazine
White Paper Organic Or Paid Marketing? Research indicates that both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic...

Tags: Channel Management, Digital Web Magazine, Internet, Marketing, Marketing Research

Company: Digital Web Magazine
Date: June 2004
Digital Web Magazine
White Paper Dear Marketer: Have You Ever Looked Into The Wrong End Of A Telescope? From the executive summary: ‘The Web has been called the most accountable of all media. Virtually everything can be tracked within the Internet domain. That...

Tags: Channel Management, Digital Web Magazine, Marketing, Web

Company: Digital Web Magazine
Date: April 2003
Digital Web Magazine
White Paper We Are The World From the executive summary: ‘Once upon a time, the global marketplace was an arena reserved for the big players and the companies that could afford...

Tags: International Business, Internet

Company: Entrepreneur Media
Date: May 2000
Entrepreneur Media
White Paper This Year's Model From the executive summary: ‘The vertical marketplace model seemed so simple. Pick any multibillion-dollar industry. Insert a Web site between the buyers and suppliers. Skim...

Tags: CFO Publishing Corp., Enterprise Software, Software, Supply Chain, Supply Chain Management (SCM)

Company: CFO Publishing
Date: April 2001
CFO Publishing
White Paper Cutting Through The Clutter From the executive summary: ‘Over the past few years, the proliferation of virtual publishing tools has made it fairly easy for the average person to...

Tags: CFO Publishing Corp., Channel Management, Internet, Marketing, Publishing Tool

Company: CFO Publishing
Date: November 2004
CFO Publishing
White Paper Internet Media Planning: An Optimization Model Of the various media vehicles available for advertising, the Internet is the latest and the most rapidly growing, emerging as the ideal medium to promote...

Tags: Advertisement, Groupe HEC, Internet, Media, Optimization

Company: Groupe HEC
Date: December 2004
Groupe HEC
White Paper So You've Got a Web Site Having a website is an important part of any business's image. Today the website is providing a huge amount of business credibility. But, if that...

Tags: Internet, Web, Web Site, Web Site Development, Web Technology

Company: Cannon Advantage
Date: August 2003
Cannon Advantage
White Paper Assessing Customer Perceptions of Website Service Quality in Digital Marketing Environments The e-commerce literature has rarely addressed the measurement of customer perceptions of website service quality in digital marketing environments. It is argued that the current...

Tags: E-commerce Literature, Internet, Marketing, Marketing Research, Service Quality

Company: Idea Group
Date: April 2003
Idea Group
White Paper Internet Retailing as a Marketing Strategy This report analyzes the incentives for incumbent bricks-and-mortar firms and new entrants to start an online retail channel in a differentiated goods market. To this...

Tags: Erasmus University Rotterdam, Internet, Marketing, Marketing Strategy, Online Retail

Company: Erasmus University Rotterdam
Date: March 2005
Erasmus University Rotterdam
White Paper A Framework For Analyzing the Potential Benefits of Internet Marketing The Internet has provided a rare opportunity especially for small to medium sized enterprises. It moves organizations beyond the physical constraints of their traditional distribution...

Tags: Benefits, California State University, Human Resources, Internet, Internet Marketing

Company: California State University, Long Beach
Date: December 2002
California State University, Long Beach
White Paper Search Engine Marketing: Maximizing Profit with Web Analytics From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing (SEM) has emerged as...

Tags: Analytics, Marketing, Marketing Research, Omniture Inc., Search

Company: Omniture
Omniture
White Paper Retail Web Site Real Estate: The Path to Value Premium real estate is not unlimited, an issue print catalogs and physical retailers have dealt with for decades. Assigning values to screen real estate (e.g.,...

Tags: Business Operations, Omniture Inc., Premium Real Estate, Real Estate, Retail

Company: Omniture
Date: July 2004
Omniture
White Paper Multichannel Measurement: Strategies for Success In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003....

Tags: Finance, Web Site Development, Strategy, Roi/Tco, Omniture Inc.

Company: Omniture
Omniture
White Paper Project Differentiators in a Mature Market This paper describes how progress in the IT marketplace has changed the nature of the offerings provided by software development and consulting firms, and resulted...

Tags: Business Operations, Development Tools, It Operations, Outsourcing, Outsourcing & Subcontracting

Company: Project Perfect
Date: August 2005
Project Perfect
White Paper Virtual Packaging Lacks Sense Products sold online lack the benefit of three of the five senses. How does the lack of touch, smell and taste affect consumer shopping behavior?...

Tags: Benefits, Branding, Consumer, Human Resources, Marketing

Company: brandchannel
Date: November 2005
brandchannel
White Paper Are You Sick of Viral Marketing? Beyond transmittance, viral marketing resembles the common cold virus in experts' inability to understand and manage it with any great degree of certainty. And much...

Tags: Marketing, Marketing Research

Company: brandchannel
Date: April 2004
brandchannel
White Paper All Visitors Are Not Created Equal: Knowing Online Consumer Segments and How to Attract Them Are Key As the novelty and excitement of the Internet are replaced by more sober expectations for bottom-line results, marketers must match their site strategies to the...

Tags: Internet, Management, McKinsey & Co., Strategy

Company: McKinsey & Company
Date: April 2003
McKinsey & Company
White Paper Getting to Privacy Compliance - The Process The e-Marketing Council identified a series of questions (12) which were then asked to each organization's Chief Privacy Officer. The participants responded candidly, providing insight...

Tags: Compliance, Privacy

Company: Canadian Marketing Association
Date: May 2004
Canadian Marketing Association

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