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Empowerment as a Growth Strategy
See how empowering your customer-facing employees can help you achieve short-term goals plus lay the groundwork for sustainable growth.
Sponsored by: Oracle
Date: January 2009 |
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- Showing items 41-80 of 445
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The Organic Website: Optimization of Website Sales Performance Using Visitor Segmentation
Effective websites of the future will be like living, breathing organisms, adapting to meet the needs of its most important constituents. These e-businesses will be...
Company: Montgomery Research
Date: October 2002 |
Montgomery Research |
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Combine CRM and a Comprehensive E-Learning System to Maximize Business Results
"Both CRM systems and e-learning are designed to make organization more competitive by increasing the knowledge of employees. A comprehensive e-learning system complements CRM in...
Company: crmproject.com
Date: January 2003 |
crmproject.com |
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"Secrets" For Getting the Most Out of E-Mail Revealed!
Do you understand how to use e-mail and get the most out of its capabilities? If you are honest friend, you will have to admit...
Company: mlmresources.com
Date: January 2003 |
mlmresources.com |
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E-Service: Strategies for Success in the Customer Age
Global competition is ferocious. Companies must work harder than ever before to gain and keep customers, and to do so at a competitive cost. If...
Company: Montgomery Research
Date: January 2003 |
Montgomery Research |
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A Breed Apart
The article starts with the fact that in their rush to establish a presence on the web, most companies failed to build strong, distinctive online...
Company: Montgomery Research
Date: June 2001 |
Montgomery Research |
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Strategies for Success With Online Customer Support
The Web presents a tremendous opportunity to provide companies with an effective and efficient online customer support channel. This article is based on Vividence Research...
Company: Montgomery Research
Date: October 2002 |
Montgomery Research |
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The Insider's Guide to Customer Service on the Web: Ten Secrets for Successful E-Service
The Web is a great place for customer service. It's where people go to find answers fast. It provides a way for customers to navigate...
Company: Montgomery Research
Date: October 2002 |
Montgomery Research |
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How to Spy on Your Competitors - Legally!
Competitive Intelligence is the art of staying one step ahead of the competition by gathering information about their operations. One has to know what they...
Company: MarketingOnInternet.com
Date: January 2003 |
MarketingOnInternet.com |
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Keep Your Opt-in List Squeaky Clean And Avoid Dangerous List Management Blunders!
Article gives out few tips and techniques that is used to keep opt-in list under control, strategies that helped. These techniques are easily applied to...
Company: MarketingOnInternet.com
Date: January 2003 |
MarketingOnInternet.com |
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The 5 Most Dangerous Email Marketing Myths
Article clears up some of the misconceptions that one might be having. Article puts together a list of some of the most common myths regarding...
Company: MarketingOnInternet.com
Date: January 2003 |
MarketingOnInternet.com |
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Even More Tips For Getting A Top 10 Search Engine Ranking… And The Secret For Keeping Your Competitors From Stealing Your Spot!
The article discusses the different options for getting your web site listed in the search engines. It contains the points like : Use A Free...
Company: MarketingOnInternet.com
Date: January 2003 |
MarketingOnInternet.com |
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On-site Consumer Research
Purchase decisions are made in the store, the showroom, the restaurant. This is where the action happens. This is where consumer research should be conducted....
Company: reseearch dimensions
Date: January 2003 |
reseearch dimensions |
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Using Online Focus Groups For E-Commerce Research
E-commerce represents an unprecedented direct-to-customer marketing opportunity. Customers and prospects are all neatly segmented by their special interests, and all of this is done at...
Company: Quirks Marketing Research Review
Date: June 2000 |
Quirks Marketing Research Review |
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Fulfilling The Promise Of The Web
The article tries to establish the fact that the Web is revolutionizing market research. Web interviewing has obvious advantages over traditional telephone and central location...
Company: Quirks Marketing Research Review
Date: February 2000 |
Quirks Marketing Research Review |
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Best Practices For Online Survey Research
While many years of research have established best practice approaches for mail and telephone surveys, the burgeoning field of online research has raised a number...
Company: Quirks Marketing Research Review
Date: January 2001 |
Quirks Marketing Research Review |
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Variables Influencing Dropout Rates In Web-Based Surveys
The primary focus of this discussion will revolve around trying to determine the degree to which various factors influence the rate at which people dropout...
Company: Quirks Marketing Research Review
Date: July 2000 |
Quirks Marketing Research Review |
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Collaborative Filtering, Engage & Webmining ... The Internet Store Moves Closer to Reality
The promise of greater interactivity on web sites is brought closer to reality by the implementation of a new technology called "Collaborative Filtering" being put...
Company: MacDonald Ventures
Date: January 2003 |
MacDonald Ventures |
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Last Year’s Deals, This Year’s Opportunity
E-marketing growth this year will occur through continued intertwining with direct marketing (DM). So say the mergers-and-acquisitions (M&A) experts at investment bank Petsky Prunier. Closer...
Company: Wunderman
Date: January 2003 |
Wunderman |
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Web-Based Market Research-The Dawning Of A New Age Web-based surveys offer tremendous potential to the marketing research industry. Web-based surveys are potentially faster to conduct, generate more accurate information and cheaper by several... Company: MACRO Consulting | MACRO Consulting |
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Making Valuable Contacts Online
The contacts determine whether the business succeeds or fails, and, for reasons of credibility, that has doubly true online. With several hundred million people online,...
Company: Angela Booth
Date: January 2003 |
Angela Booth |
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7 Ways To Easily Network
People underestimate how easy it is to network, no matter what field they are in. Along those lines, they also underestimate the importance of networking....
Company: International Cyber Business Services
Date: January 2003 |
International Cyber Business Services |
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Going Beyond The Web: Marketing In The Flesh
From the executive summary: ‘It was not so long ago that dotcom startups, new media, and break-out Internet companies were pushing their name on the...
Company: Digital Web Magazine
Date: July 2004 |
Digital Web Magazine |
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Organic Or Paid Marketing?
Research indicates that both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic...
Company: Digital Web Magazine
Date: June 2004 |
Digital Web Magazine |
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Dear Marketer: Have You Ever Looked Into The Wrong End Of A Telescope?
From the executive summary: ‘The Web has been called the most accountable of all media. Virtually everything can be tracked within the Internet domain. That...
Company: Digital Web Magazine
Date: April 2003 |
Digital Web Magazine |
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We Are The World
From the executive summary: ‘Once upon a time, the global marketplace was an arena reserved for the big players and the companies that could afford...
Company: Entrepreneur Media
Date: May 2000 |
Entrepreneur Media |
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This Year's Model
From the executive summary: ‘The vertical marketplace model seemed so simple. Pick any multibillion-dollar industry. Insert a Web site between the buyers and suppliers. Skim...
Company: CFO Publishing
Date: April 2001 |
CFO Publishing |
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Cutting Through The Clutter
From the executive summary: ‘Over the past few years, the proliferation of virtual publishing tools has made it fairly easy for the average person to...
Company: CFO Publishing
Date: November 2004 |
CFO Publishing |
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Internet Media Planning: An Optimization Model
Of the various media vehicles available for advertising, the Internet is the latest and the most rapidly growing, emerging as the ideal medium to promote...
Company: Groupe HEC
Date: December 2004 |
Groupe HEC |
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So You've Got a Web Site
Having a website is an important part of any business's image. Today the website is providing a huge amount of business credibility. But, if that...
Company: Cannon Advantage
Date: August 2003 |
Cannon Advantage |
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Assessing Customer Perceptions of Website Service Quality in Digital Marketing Environments
The e-commerce literature has rarely addressed the measurement of customer perceptions of website service quality in digital marketing environments. It is argued that the current...
Company: Idea Group
Date: April 2003 |
Idea Group |
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Internet Retailing as a Marketing Strategy
This report analyzes the incentives for incumbent bricks-and-mortar firms and new entrants to start an online retail channel in a differentiated goods market. To this...
Company: Erasmus University Rotterdam
Date: March 2005 |
Erasmus University Rotterdam |
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A Framework For Analyzing the Potential Benefits of Internet Marketing
The Internet has provided a rare opportunity especially for small to medium sized enterprises. It moves organizations beyond the physical constraints of their traditional distribution...
Company: California State University, Long Beach
Date: December 2002 |
California State University, Long Beach |
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Search Engine Marketing: Maximizing Profit with Web Analytics From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Marketing (SEM) has emerged as... Company: Omniture | |
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Retail Web Site Real Estate: The Path to Value
Premium real estate is not unlimited, an issue print catalogs and physical retailers have dealt with for decades. Assigning values to screen real estate (e.g.,...
Company: Omniture
Date: July 2004 |
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Multichannel Measurement: Strategies for Success In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003.... Company: Omniture | |
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Project Differentiators in a Mature Market
This paper describes how progress in the IT marketplace has changed the nature of the offerings provided by software development and consulting firms, and resulted...
Company: Project Perfect
Date: August 2005 |
Project Perfect |
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Virtual Packaging Lacks Sense
Products sold online lack the benefit of three of the five senses. How does the lack of touch, smell and taste affect consumer shopping behavior?...
Company: brandchannel
Date: November 2005 |
brandchannel |
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Are You Sick of Viral Marketing?
Beyond transmittance, viral marketing resembles the common cold virus in experts' inability to understand and manage it with any great degree of certainty. And much...
Company: brandchannel
Date: April 2004 |
brandchannel |
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All Visitors Are Not Created Equal: Knowing Online Consumer Segments and How to Attract Them Are Key
As the novelty and excitement of the Internet are replaced by more sober expectations for bottom-line results, marketers must match their site strategies to the...
Company: McKinsey & Company
Date: April 2003 |
McKinsey & Company |
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Getting to Privacy Compliance - The Process
The e-Marketing Council identified a series of questions (12) which were then asked to each organization's Chief Privacy Officer. The participants responded candidly, providing insight...
Company: Canadian Marketing Association
Date: May 2004 |
Canadian Marketing Association |
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