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How to Protect Your Confidential Information
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Sponsored by: Symantec
Date: November 2009 |
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Getting Intimate with Customers
The Internet is global in character, offering access to millions of customers. At the same time, it offers a unique opportunity to establish one-to-one relationships...
Company: Marketing Magic
Date: October 2003 |
Marketing Magic |
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Consumer Research Methods
Methods of consumer research, primary research methods and advantages and disadvantages of each method is presented in this presentation. With the help of examples it...
Company: Lars Perner
Date: January 2003 |
Lars Perner |
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Focus Groups
The term 'Focus groups' has been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. It comprises...
Company: B2B International
Date: January 2003 |
B2B International |
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Using The Focus Group In Market Research
The article discusses about focus groups, which take their roots in the social sciences and have been adopted by market researchers as a valuable interface...
Company: B2B International
Date: January 2003 |
B2B International |
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Differentiation: Are Product, Brand And Service Still Enough?
Product, brand, and service remain significant and the marketing concept is here to stay, but its content is changing. The paper looks into the question...
Company: B2B International
Date: January 2003 |
B2B International |
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How to Spy on Your Competitors - Legally!
Competitive Intelligence is the art of staying one step ahead of the competition by gathering information about their operations. One has to know what they...
Company: MarketingOnInternet.com
Date: January 2003 |
MarketingOnInternet.com |
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International Market Research
The article points out that international market research has become a key ingredient in the marketing mix of many American companies particularly as exports to...
Company: reseearch dimensions
Date: January 2003 |
reseearch dimensions |
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Keep It Simple, Sonny
The article asserts that marketing researchers continue to validate research techniques among Gen X-ers, Gen Y-ers and now even Gen Z-ers. However, it is time...
Company: Quirks Marketing Research Review
Date: December 2001 |
Quirks Marketing Research Review |
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Smart shopping
In the current climate of tightened marketing budgets and heightened concerns about air travel, companies that engage in qualitative research are beginning to consider alternatives...
Company: Quirks Marketing Research Review
Date: December 2001 |
Quirks Marketing Research Review |
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How To Carve Your Niche In The Marketplace
Over the years, specialization has been referred to as "niche" marketing. As more and more businesses get started, the less time, energy, and money people...
Company: International Cyber Business Services
Date: January 2003 |
International Cyber Business Services |
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Carve Your Niche By Dominating One
Today's world has become over communicated and hyper-competitive -- one huge blur of sameness, in the estimation. If person attempts to be too general or...
Company: International Cyber Business Services
Date: January 2003 |
International Cyber Business Services |
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Don't Duplicate-Differentiate
In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If the site sells everything or to everyone,...
Company: International Cyber Business Services
Date: January 2003 |
International Cyber Business Services |
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The Customer Voice
Customer satisfaction should be the motto of every business organization. The process calls for adopting ‘customer voice process management’ tool. Customer voice interprets the markets,...
Company: Derby Management
Date: January 2003 |
Derby Management |
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Focus Groups Generate, Explore Ideas
From the executive summary: ‘Focus groups create for the researcher a full, multi-color, multi-dimensional picture of the group's participants. With a focus group, one must...
Company: American City Business Journals
Date: June 2004 |
American City Business Journals |
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Considering Using Focus Groups as a Method of Marketing Research? Don't Confuse It With Marketing Research
This article focuses on focus group research and its benefits. The basic philosophy behind the focus group methodology is that the dynamics of the group...
Company: Customer Manufacturing Group
Date: September 2002 |
Customer Manufacturing Group |
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Merrill Lynch/Cap Gemini Ernst & Young World Wealth Report 2003
This report focuses on the high net worth individual (HNWI) market. The report describes the overall size of the global market, and provides information on...
Company: Cap Gemini Ernst & Young
Date: April 2004 |
Cap Gemini Ernst & Young |
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What Reporters Really Want to Know About Your New Product Third-party endorsement that editorial coverage brings is one of the most effective tools for launching new brands and products. Generating great media coverage is step... Company: Bacon's Information | Bacon's Information |
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Unicredit Banca Mediocredito Uses SAS to Build an Innovative Marketing Information System Unicredit Banca Mediocredito SpA was founded in Turin in 1995 and has been a part of the UniCredito Italiano Group, the largest banking group in... Company: SAS Institute | SAS Institute |
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Case Study: Branding A consumer durables manufacturer, with a reputation for superior quality in a $2 billion category, was experiencing flat growth in its core business. It was... Company: McKinsey & Company | McKinsey & Company |
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Case Study: Marketing Spending Effectiveness A leading brokerage firm was facing an explosion in the amount industry players were spending on advertising, an increase in the number of customer touchpoints,... Company: McKinsey & Company | McKinsey & Company |
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Case Study: Customer Loyalty A large, multiformat retailer faced two challenges. Retail sales were under threat from specialty stores and discounters. And the store's credit franchise was suffering as... Company: McKinsey & Company | McKinsey & Company |
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The New Era Of Customer Loyalty Management: Opportunities To Create Profitable Growth
The importance of creating and maintaining customer loyalty is not new. Most corporate leaders live by the mantra "it costs more to find a new...
Company: McKinsey & Company
Date: September 2001 |
McKinsey & Company |
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Keys to Targeting Your Internet Advertising Driving traffic to the website is a much discussed and much misunderstood venture. There are a million theories out there that claim to drive tons... Company: Concept Marketing Group | Concept Marketing Group |
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Focus Groups vs. User Studies
This paper tells about focus group and user studies. The focus group which is also known as a marketing focus group, is a group brainstorming...
Company: Zanzara
Date: March 2001 |
Zanzara |
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Can You Call It a Focus Group?
The focus group is a remarkable tool in the world of information gathering and is recognized and embraced by researchers, educators, and organization and community...
Company: U.S. Department of Agriculture
Date: May 2004 |
U.S. Department of Agriculture |
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Online Research: The Time Has Come
This paper describes the ever-dwindling turn around times and decreasingly representative telephone samples, the need to, 'Have it yesterday' and other demands on business researchers...
Company: Greenfield Online
Date: July 2004 |
Greenfield Online |
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Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers
The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping retailers...
Company: IBM
Date: July 2005 |
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Profiling Your Target Market
Every business needs to understand accurately the needs and wants of its target market in order to market goods and services effectively. This document discusses...
Company: Business, The Ultimate Resource
Date: June 2006 |
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New Product Innovation Case Study: Maytag Corporation Learn best practices in product innovation from Maytag, a top-performing corporation.Since 1994 Maytag Corporation has made significant annual capital investments that have led directly to... Company: APQC | 
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In Creative Self-Defense
The notorious marketing researcher, Dr. Juggler Vain, credited with sending over 36 creative types to an early grave, was recruited by the C.I.A. (Creativity In...
Company: Decision Analyst
Date: October 2005 |
Decision Analyst |
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Online Focus Groups as a Business-to-Business Research Technique
To the benefit of the research industry itself and market research buyers alike, the use of e-technology continues to evolve. This evolution is being driven...
Company: B2B International
Date: September 2005 |
B2B International |
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How to Use Niche Marketing in a Small Town Niche marketing. It's another perfect example of why conventional marketing books are ineffective for business owners in small towns. It's the process of taking a... Company: Eagle Marketing | Eagle Marketing |
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Test Your Product or Service First
Primary research can be quantitative or qualitative. Quantitative research, such as surveys, mall intercept studies and telephone polls, examines statistically projectable samples of a specific...
Company: Entrepreneur.com
Date: July 2003 |
Entrepreneur.com |
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Conducting Surveys and Focus Groups
Extensively researching target market has long been viewed as a luxury - a perk available only to the corporate giants with deep pockets. But the...
Company: Entrepreneur.com
Date: September 2002 |
Entrepreneur.com |
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Focus Groups Vs Usability Studies
A focus group, also known as a marketing focus group, is a group brainstorming session run by a moderator. The goal of a focus group...
Company: Zanzara
Date: January 2006 |
Zanzara |
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Left and Right Brain Marketing: Increase Online Conversion by Bridging Creative Development with the Analytics Process A significant rift exists that marketers have not fully acknowledged: the rift between data analysis and creative development. The trends and patterns in how... Company: [x+1] | ![[x+1]](http://i.i.com.com/cnwk.1d/i/itp/xplusone_60x50.gif)
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[x+1] POE: The Progressive Optimization Engine Frequently, when marketers target a pocket of customers that has shown spectacular lift in a campaign, they belatedly discover the behavior is inconsistent, with response... Company: [x+1] |
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Designing A Two-Sided Platform: When To Increase Search Costs?
This paper proposes a model for analyzing an intermediary's incentives to increase the search costs incurred by consumers looking for sellers (stores). First, we show...
Company: President and Fellows of Harvard College
Date: August 2007 |
President and Fellows of Harvard College |
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Customer advocates: Your most valuable asset
The key to success in today's competitive market for property & casualty (P&C) products and services is to optimize your existing policyholders' experience to turn...
Company: IBM
Date: November 2007 |
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TAP For Business-To-Consumer Marketing
Use the information that gathers in Target Audience Profiles (TAPs) of the current or prospective customers to develop the marketing strategy. The data can be...
Company: Microsoft
Date: July 2004 |
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