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ROI Case Study Google Apps TVR Communications
Read how one company improved collaboration, reduced IT costs and increased agility--plus achieved a 500 percent ROI--by moving to Google Apps.
Sponsored by: Google
Date: September 2009 |
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- Showing items 41-80 of 1107
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"Do Your PR People Know What's Being Said About You on the Net?
"Do you know what the 60+ million people on the Internet are saying about your company, product, services or executives? If you are a public...
Company: Channel Seven
Date: January 1999 |
Channel Seven |
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Preaching to the Masses:Consumer PR for High-Tech Clients
PR professionals representing technology clients face a unique challenge when it comes to gaining press in the consumer media. Though accessible, consumer outlets such as...
Company: Channel Seven
Date: July 1998 |
Channel Seven |
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Is PR Having Trouble Finding the Web?
Is PR in the slow lane when it comes to the Internet? For corporate PR departments, is the road to Web publicity marked with "Do...
Company: Channel Seven
Date: August 1998 |
Channel Seven |
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Net PR taking over traditional media relations
We expect the Internet to become the main tool of our trade within the next five years." Press relations is usually the last thing companies...
Company: Crain Communications
Date: December 1997 |
Crain Communications |
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The 10 elements of an effective press release
"This article tells us about10 key elements of an effective press release with tips to help you get your release positively covered. Each of the...
Company: Morino Institute
Date: January 2003 |
Morino Institute |
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Relationship Selling: Getting Your Customers Coming Back For More
This article gives the tips how to retain the customers and get back them again. Securing new customers takes a lot of time, money and...
Company: SeaBird Associates
Date: January 2002 |
SeaBird Associates |
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Chicago Public Relations and Strategic Business Marketing
"Looking for a different marketing strategy, or to promote products and services that both technology based and general market? Research has shown that using Public...
Company: Strtegic Buzz
Date: January 2003 |
Strtegic Buzz |
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Nuts & Bolts
" The article will direct you to method of conducting public relation. Here’s a quick look at the process of public relations."
Company: PrPro
Date: January 2003 |
PrPro |
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Getting Publicity: Making Press Releases Work
Publicity is often referred to as "free advertising," a slight misnomer because it takes time and money to do publicity right. Still, an effective press...
Company: SeaBird Associates
Date: January 2002 |
SeaBird Associates |
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Presenting Information To The Customer
This article is a about the presentation to the customer. This can be done from the customer's perspective and from the rep's prespective....
Company: SeaBird Associates
Date: January 2002 |
SeaBird Associates |
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Choosing a Public Relations Agency
Even among some professionals, public relations is a misunderstood term. As it is most commonly applied, PR means creating, shaping, publicizing, enhancing or changing public...
Company: American Marketing Association
Date: January 2002 |
American Marketing Association |
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Building a Better Buyer-Seller Relationship
This articles is about developing the public relation that the buyers and sellers in mature industrial markets that can turn single transactions into...
Company: Working Knowledge - Harvard Business School
Date: June 2003 |
Working Knowledge - Harvard Business School |
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Wake Up! Energizing Your Tired Customers
This articles is about the way to have to deal with the customer. It emphasises to develop good public realtion with the customers and...
Company: Working Knowledge - Harvard Business School
Date: August 2002 |
Working Knowledge - Harvard Business School |
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"Relationship Selling: Getting Your Customers Coming Back For More
This article gives the tips on how to retain the customers and get them back again. Securing new customers takes a lot of time, money...
Company: SeaBird Associates
Date: January 2002 |
SeaBird Associates |
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Face-to-Face, One-to-One Marketing and Hispanics
Relationship marketing is, literally, marketing that is meant to engender a "relationship" between consumer and advertiser. The definition of this relationship is dependent upon...
Company: Refresher Publications
Date: January 2003 |
Refresher Publications |
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What the CEO Can Do to Put Sales and Marketing on the Same Revenue Page
Spend a day inside most business-to-business organizations and you'll come to the conclusion that Sales is from Venus and Marketing is from Mars. They just...
Company: Refresher Publications
Date: January 2003 |
Refresher Publications |
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Six Steps for Building Trust and Rapport
Successful salespeople have a knack for making people feel important. They understand the value of building trust and rapport early on in the selling process....
Company: Refresher Publications
Date: January 2003 |
Refresher Publications |
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Eight Steps to Obtaining Speaking Engagements: A Valuable Business Development Tool
Speaking at public forums - conferences, seminars and forums held by independent event organizations, associations, professional and industry trade groups, and academic institutions and think...
Company: Refresher Publications
Date: January 2002 |
Refresher Publications |
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Strengthening Your Company's Image through Non-Profit Partnerships
Developing a relationship with a non-profit partner can provide your company with a number of benefits; one is an enhanced and more visible image within...
Company: Refresher Publications
Date: January 2002 |
Refresher Publications |
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Editorial Calendars: Helpful Tools for Your Media Outreach Efforts
Editorial calendars list major feature stories and/or special sections to be developed by a publication in the coming year. Many trade and consumer magazines and...
Company: Refresher Publications
Date: January 2002 |
Refresher Publications |
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Questions to Ask Before the Press Release Goes Out to the Media
This article discusses some key questions that you ask once you have completed a press release and received necessary approvals, but before you disseminate it...
Company: Refresher Publications
Date: January 2002 |
Refresher Publications |
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The Best PR Recipes Include Spice, Beef, and an Unexpected Ingredient
The unparalleled impact of face-to-face brand experiences offered through trade shows — added to the prestige of achieving favorable pre- and post-show mentions from top-tier...
Company: Refresher Publications
Date: January 2002 |
Refresher Publications |
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7 Ways to Hold Fast to Your Customers
It's far more expensive to find new customers than to keep your current ones happy. But in tough economic times, like those we're now experiencing...
Company: PRTM
Date: December 2002 |
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The Right BI Tools for the Job
The more business intelligence applications you buy to serve specific purposes, from basic query and reporting functions to CRM, the harder it is to see...
Company: Penton Media
Date: January 2003 |
Penton Media |
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I can't afford a Public Relations Campaign, can I?
Most entrepreneurs, small businesses, owners and inventors want to hire someone to launch publicity campaign professionally, but can’t afford it. An informal survey among entrepreneurs...
Company: Internet PR Guide
Date: January 2003 |
Internet PR Guide |
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Putting out the Electronic Welcome Mat
An advantage to using the Web as a PR tool is the ability to get closer to your customers and other stakeholders. However, in reviewing...
Company: Internet PR Guide
Date: January 2003 |
Internet PR Guide |
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Positively better: writing Press Releases that represent your Company well
It used to be that a company's press releases rarely saw the light of day. They went to a very limited audience – the media,...
Company: Internet PR Guide
Date: January 2003 |
Internet PR Guide |
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Getting Press the New-Fashioned Way
A press release does more than inform the public of company news, it helps accumulate business momentum on the Web, helps nail down unique online...
Company: Internet PR Guide
Date: January 2003 |
Internet PR Guide |
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The Art of the Press Release
This article is about the Art of the Press Release, or how to write a press release that actually gets read. Numerous journalists have explained...
Company: eXubrio
Date: January 2003 |
eXubrio |
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Trust & Trustworthiness
Trust is a concept everybody understands at some personal level, but most people will have trouble enunciating a specific definition of the concept. Some people...
Company: philosophe.com
Date: January 2003 |
philosophe.com |
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Let's Lift the Human Spirit
Many advertisers and marketers seem to have lowered their standards to the least common denominator when creating and communicating their messages. Far too many in...
Company: Dave Dolak
Date: January 2003 |
Dave Dolak |
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A Valuable Business Strategy
This article is designed to give you some insights into how publicity works and some tips to make it work for you. Publicity is not...
Company: Dave Dolak
Date: January 2000 |
Dave Dolak |
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Will a Press Release Really Help My Business?
It is a known fact that a company or organization's visibility will increase with powerful publicity. Publicizing a business, a website, you or your products...
Company: Dave Dolak
Date: January 2001 |
Dave Dolak |
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The rise of the customer gateway
Customer gateways have crucial implications for how we approach customers, brands, relationships and products. They will influence the strategic direction and purpose of companies, and...
Company: allaboutbranding.com
Date: January 2003 |
allaboutbranding.com |
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An Investigation Into Whether Complaining Can Cause Increased Consumer Satisfaction
Marketers agree that consumer complaints are useful sources of information that help marketers identify sources of dissatisfaction, and therefore should be encouraged. However, does complaining...
Company: Emerald
Date: January 2003 |
Emerald |
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6 Tips For Taking Control In Media Interviews
Article explains that the idea of practice sessions designed to make one look and sound good in public is dismissed by many as pure puffery,...
Company: Microsoft
Date: January 2003 |
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Twelve Ways Presenters Can Look More Confident Than They Feel
This article basically provides twelve steps through which presenters can look more confident than they feel. Some of these steps are: like acknowledging once fears,...
Company: New Entrepreneur.com
Date: January 2003 |
New Entrepreneur.com |
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Yes, Public Relations Can Help Your Business
It was learned long ago that people act on their own perceptions of the facts, leading to predictable behaviors about which something can be done....
Company: International Cyber Business Services
Date: January 2003 |
International Cyber Business Services |
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Pitch Power: Courting the Journalist
It is true that, people want and need to know about company. Unfortunately, the vast majority of publicity hounds subscribe to this theory. In reality,...
Company: petercfuller.com
Date: January 2003 |
petercfuller.com |
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Pitch Power: Knowing Your Audience II
The pitch is the pick-up line to the journalist. In many cases, it's the first and last chance one has to make an impression. Even...
Company: petercfuller.com
Date: January 2003 |
petercfuller.com |
- Showing items 41-80 of 1107
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