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How to Protect Your Confidential Information
Find out how to best harness the benefits of a data loss prevention strategy and choose the right data loss prevention solution for your company.
Sponsored by: Symantec
Date: November 2009 |
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- Showing items 41-80 of 222
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From Foes To Friends
Many marketers have found that using several channels, including sales teams, catalogs, and the Internet, is the most effective way to sell their wares to...
Company: PRIMEDIA
Date: May 2003 |
PRIMEDIA |
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Executive Forum: Make The Most of Every Channel
Managing a multichannel business in today's competitive environment can be a tremendous challenge. While additional channels provide more opportunities for generating sales, they also incur...
Company: PRIMEDIA
Date: March 2001 |
PRIMEDIA |
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Your New Marketing Plan
The new business requires the development of a marketing strategy for each of selling channels. Each distribution channel has its own nuances as it reflects...
Company: PRIMEDIA
Date: July 2000 |
PRIMEDIA |
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Mckinsey Study Backs Cost-To-Serve Wholesaler Model
A study by McKinsey & Company, has concluded that a cost-to-serve (CTS) wholesaler model — while probably the most difficult to implement — is the...
Company: PRIMEDIA
Date: January 2002 |
PRIMEDIA |
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A Player In Every Channel
For a long time marketers sniffed around this new thing called “e-mail” and tried to make some sense of it but were pretty certain that...
Company: PRIMEDIA
Date: June 2002 |
PRIMEDIA |
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Multiple Channels One System
In the good old days before e-commerce, companies that had both catalog and retail divisions usually kept the divisions separate. Changing times while the e-commerce...
Company: PRIMEDIA
Date: March 2001 |
PRIMEDIA |
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The Key To Kiosks
The conventional wisdom behind multichannel marketing is that the more points of contact one have with customers, the more likely they are to buy. Therefore,...
Company: PRIMEDIA
Date: June 2003 |
PRIMEDIA |
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Hawking Subscriptions
With Internet and email the hot topics these days, by phone may seem like yesterday's news delivered with last century's technology.
Company: PRIMEDIA
Date: January 2003 |
PRIMEDIA |
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What Kinds Of Revenue Opportunities Does E-Business Create?
The e-business scenario has ushered in a number of avenues for revenue generation, both for existing businesses and for start-ups. E--commerce offers a wide variety...
Company: IDG (International Data Group)
Date: November 2003 |
IDG (International Data Group) |
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Why Channels Become Obsolete
The paper looks into the issue of channel optimization for businesses. It discusses the importance of the same as being a critical factor for businesses...
Company: The Alexander Group
Date: January 2003 |
The Alexander Group |
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Channel Crossing
More and more e-commerce initiatives are focussing on channel relationship concept of managing their business logistics. The ‘buzz’, nowadays, is on empowering partners and making...
Company: IDG (International Data Group)
Date: February 2001 |
IDG (International Data Group) |
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Keeping In Touch With Your Customers - Extending CRM Through Your Channel Partners
The paper proposes to extend the principle of customer relationship management to increase coordination with channel partners. For a company, such a move would enable...
Company: The Alexander Group
Date: January 2003 |
The Alexander Group |
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Using Direct Mail To Generate Leads
Today’s information age has made direct mail an effective way for consulting and professional services to generate leads. It is a quick and low cost...
Company: The Alexander Group
Date: January 2003 |
The Alexander Group |
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Key Issues For Selecting And Succeeding With A Service Agency
Many reasons drive organizations into choosing to outsource their telemarketing initiatives. However, costly scenarios can prevent these companies to make most of such relationships. They...
Company: The Alexander Group
Date: January 2003 |
The Alexander Group |
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Raiser's Edge
The paper explores the option of selling products through fund-raising. This option is like a shot in the arm for low cost product marketers and...
Company: Entrepreneur Media
Date: August 2002 |
Entrepreneur Media |
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Beyond Relationship Marketing: The Rise Of Collaborative Marketing
The arrival of Internet saw massive explosion in business innovation. In those early days, the network was seen as a disruptive technology that would destroy...
Company: Montgomery Research
Date: October 2002 |
Montgomery Research |
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Surfing For A New Sales Channel?
The paper examines the causes and the considerations for retailers to keep in mind when exploring new sales channel options. The big cause for going...
Company: Corry Publishing
Date: October 2002 |
Corry Publishing |
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Does Retail Still Rule?
The paper looks at the avenues of selling wireless services in the coming years. A plethora of options are available to individuals to make their...
Company: PRIMEDIA
Date: July 2000 |
PRIMEDIA |
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Selling Online Versus Live
This article focuses on online selling and live selling which is one of the effective selling channels. A seller choosing between auctioning online and live...
Company: Stanford Knowledgebase
Date: January 2003 |
Stanford Knowledgebase |
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Leading Your Channel Through Deflation
Many manufacturers do not yet appreciate how deflation — a decline in product prices — could wreak havoc with traditional channel management practices and lead...
Company: Pembroke Consulting
Date: October 2003 |
Pembroke Consulting |
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Distributors: Free Your Customers
Every distributor knows the trap. Customers continue to demand high levels of support but are increasingly unwilling to pay for the value added. It gets...
Company: Pembroke Consulting
Date: January 2003 |
Pembroke Consulting |
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Reinventing Channel Relationships
The traditional partnership between manufacturers and electrical wholesalers is marching steadily toward a rebirth. To drive home the importance of reinventing distributor/manufacturer partnerships, this article...
Company: PRIMEDIA
Date: December 2002 |
PRIMEDIA |
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Fragmented Sales Channels Present An Opportunity For Fresh-Food Marketplaces
A new wave of business-to-business Web marketplaces is trying to put the wholesale perishable-foods industry on a much-needed diet. In a fragmented industry heavily dependent...
Company: CMP Media
Date: October 2000 |
CMP Media |
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The Five Sales Channels
This presentation talks about the personal selling interpersonal influence process involving a seller’s promotional presentation conducted on a person-to-person basis with the buyer. It mainly...
Company: University of Alabama in Huntsville
Date: January 2003 |
University of Alabama in Huntsville |
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E-Marketing 101: The New Rules For Direct Marketing In The Internet Age
The phenomenon of eMarketing lends itself to greater measurability and testing in order to optimize results. The advent of electronic forms of communication such as...
Company: MarketingProfs
Date: October 2002 |
MarketingProfs |
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Managing Channels For Results
This article explains that how can manufacturers best leverage their existing industrial channels including supply chains and marketing channels to grow in this era of...
Company: MarketingProfs
Date: September 2002 |
MarketingProfs |
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Search Engine Marketing: Can You Afford Not To?
CEOs and marketing managers use many marketing strategies to achieve their sales and profit goals but many are unaware of the power of search engine...
Company: MarketingProfs
Date: December 2001 |
MarketingProfs |
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How To Improve The Quality And Cost Of B2B Leads
Progressive B2B marketers are adopting a new, more cost-effective approach to lead generation. Managing an ongoing direct marketing lead generation program that constantly improves lead...
Company: MarketingProfs
Date: April 2002 |
MarketingProfs |
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Selling Subscriptions To Internet Content
Recently eight pioneers in the field of selling subscriptions on the internet and email newsletters, including leaders from three of the top four subscription sites...
Company: MarketingProfs
Date: August 2001 |
MarketingProfs |
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Direct Inspection
Direct marketing is not detrimental. However, effective direct marketing appropriately customized will attract more customers and help retaining them. This article takes a close look...
Company: PRIMEDIA
Date: October 2002 |
PRIMEDIA |
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Know Your Customers - By Name
It is well known that people tend to buy from people they know. Marketing gurus have called it awareness, brand name recognition, and relationships marketing;...
Company: MarketingProfs
Date: July 2002 |
MarketingProfs |
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5 Simple Techniques To Draw Traffic
This article discusses five simple techniques to draw traffic. Finding the right combination is the key to success in driving traffic to site. Like other...
Company: MarketingProfs
Date: September 2002 |
MarketingProfs |
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How To Improve The Quality And Cost Of B2B Leads II
Continuously improving the quality and cost of leads can be a full-time job, especially when one coordinates the efforts in-house— and outsourcing to agencies can...
Company: MarketingProfs
Date: April 2003 |
MarketingProfs |
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Search Engine Marketing: Why Broad Is Flawed
Getting site listed at the major search engines can be a great idea. However, getting a top ten ranking for a very broad term is...
Company: MarketingProfs
Date: August 2002 |
MarketingProfs |
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Mobile Marketing - R U Up 4 It?
The mobile phone is the hot new and powerful channel that savvy marketers are all talking about. It is already huge in parts of Europe...
Company: MarketingProfs
Date: March 2003 |
MarketingProfs |
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20 Tips And Traps Of Internet Marketing
The web is accelerating at a rapid pace and innovative stuff from a year ago is fast becoming redundant. One of the challenges with the...
Company: MarketingProfs
Date: May 2002 |
MarketingProfs |
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Channel Conflict: Is Sony Going Too Far?
Sony (SNE) has recently seen channel conflict problems a few months ago. This company angered its retailers by requiring them to sell Sony music label...
Company: MarketingProfs
Date: July 2000 |
MarketingProfs |
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Viral Marketing, Email Style
Referral marketing is the art of getting people, who may not even be the customers, to refer a product or service to other people, typically...
Company: MarketingProfs
Date: October 2002 |
MarketingProfs |
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Viral Marketing, Email Style II
This is the second part of two part series. It mentions that when used responsibly, viral email marketing can be a powerful community-building, brand-building, and...
Company: MarketingProfs
Date: October 2002 |
MarketingProfs |
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From Suspects To Prospects: Solve The Mystery Of Qualifying Leads
While building e-newsletter community, one has to solve the mystery of qualifying leads, which are also called the "prospects," and the every recipient is known...
Company: MarketingProfs
Date: February 2003 |
MarketingProfs |
- Showing items 41-80 of 222
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