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Should Your Email Live In The Cloud? A Comparative Cost Analysis
Upgrading, switching, or adding email users? Take time to calculate your fully loaded on-premise costs and compare them to cloud-based alternatives.
Sponsored by: Google
Date: September 2009 |
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- Showing items 1-40 of 221
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Enhance Customer Loyalty through Higher Responsiveness
The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes...
Sponsored by: Oracle
Date: April 2009 |
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Microsoft Unified Communications Datasheet: Smart Decisions for Extraordinary Times
Microsoft® software-powered Unified Communications can help you cut costs and better position your business for the economic rebound by transforming the way you communicate and...
Sponsored by: Microsoft
Date: August 2009 |
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Oracle Business Brief - Keeping hold of your customers, especially in tough economic conditions
You know as much as anyone about the challenges faced by midsize organizations. There are always competitors with deeper pockets, customers demanding more for...
Sponsored by: Oracle
Date: September 2009 |
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Ten Ways to Joggle you out of your Direct Marketing Doldrums
Has your direct marketing program overstayed its welcome? Is it time for something new, something different, something that will lift response rates and increase profitability?...
Company: directmarketing.org
Date: January 2003 |
directmarketing.org |
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The When & How of Using Distributors
Two features characterize distributors, merchants, dealers, or factors. First, unlike agents who take a commission, they buy stock for re-sale. Second, they are usually but...
Company: B2B International
Date: January 2003 |
B2B International |
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The Changing World Of Industrial Distribution
Using distributors as an alternative to direct selling is very far from being a soft option, though it may be inevitable. The article considers the...
Company: B2B International
Date: January 2003 |
B2B International |
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Sharpening The Distributor Network
Increasingly distributors are replacing direct sales forces in industrial marketing. They cost less, and absolve the manufacturer from the burdens of credit control, but in...
Company: B2B International
Date: January 2003 |
B2B International |
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From Call Center to Contact Center: How to Successfully Blend Phone, Email, Web and Chat to Deliver Great Service and Slash Costs
The transition from call center to multichannel contact center should reduce the aggravation and effort associated with critical tasks such as handling phone calls, replying...
Company: Montgomery Research
Date: October 2002 |
Montgomery Research |
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Mastering The Personal Essence of Network Marketing.
Success in Network Marketing depends on a distributor really getting a number of key distinctions. These distinctions go far beyond mere information, training and sales...
Company: mlmresources.com
Date: January 2003 |
mlmresources.com |
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18 Essential Elements That Can Make Or Break Your Direct Marketing Campaign
Knowing that the basics are necessary in any direct marketing endeavor is an essential element for the success of any organization. An important direct marketing...
Company: renegnam.com
Date: January 2003 |
renegnam.com |
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Cost-To-Serve: Putting Channel Efficiencies Under A Microscope
The goal of Cost-to-Serve is to produce a rich database of information and insight that can be used to help our clients incorporate relative channel...
Company: Frank Lynn & Associates
Date: January 2003 |
Frank Lynn & Associates |
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A Solution to the Multichannel Challenge: Smart Submission
Digital services units encounter the challenges of multichannel communications most directly and immediately at the big agencies. Paper discusses that identifying one customer segment actively...
Company: Wunderman
Date: January 2003 |
Wunderman |
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Rechanneling Sales
Increasingly sophisticated customer purchasing organizations, greater pricing transparency, and downstream consolidation have disrupted sales channels for industrial products. Suppliers can improve their performance by using...
Company: McKinsey & Company
Date: January 2003 |
McKinsey & Company |
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The Impact Of Channel Function Performance On Buyer-Seller Relationships In Marketing Channels
Distributors, across sectors and countries, are faced by the threat of disintermediation. In many industries, horizontal consolidation and advances in information technology have made it...
Company: Social Science Electronic Publishing
Date: July 2001 |
Social Science Electronic Publishing |
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Moderator’s Note Channel Management Strategies: Digital Partnering
The advent of the Internet in the 1990s brought with it sweeping hypotheses about changes in distribution channels and customer management. While EDI, ERP and...
Company: Dartmouth College
Date: January 2003 |
Dartmouth College |
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People Power
It has been seen that consumers are spending more, and direct marketers are spending more to reach them. In contrast, things are flat in the...
Company: PRIMEDIA
Date: December 2003 |
PRIMEDIA |
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Service And Support: From Cost Reduction To Revenue Generation
Manufacturers and retailers are increasingly moving into services. This offers new opportunities for growth and profit, but also presents interesting challenges. Once a company has...
Company: Dartmouth College
Date: February 2003 |
Dartmouth College |
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Virtual Service
E-tailers investing in fulfillment systems to meet the holiday rush online marketers in the fourth quarter of 2000 were determined to avoid the messes that...
Company: PRIMEDIA
Date: January 2001 |
PRIMEDIA |
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Tune In Tomorrow
In the wake of numerous dot-coms interacting with financial losses, some industries are cutting back on their new media initiatives. However, the direct response television...
Company: PRIMEDIA
Date: March 2001 |
PRIMEDIA |
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Print Rules
This article says that as companies get serious about integrating channels, they learn the across-the-board importance of their catalog. Catalogers and other direct marketers working...
Company: PRIMEDIA
Date: June 2001 |
PRIMEDIA |
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Clicking With Customers: New Challenges In Online Conversion
Converting casual netizens into loyal shoppers remains one of the most challenging assignments for online shopping companies. The path is tough as most of the...
Company: Knowledge@Wharton
Date: May 2001 |
Knowledge@Wharton |
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Marketing Channels For Meat Goats
This article discusses the marketing channels for meat goats. A marketing channel describes the movement of a product or commodity from the site of production...
Company: Khimaira
Date: October 2002 |
Khimaira |
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Channel Design Starts With The Customer, Creating High Performance Sales Channels
Channel selection and deployment is one of the most critical issues facing companies today. Customers are looking for superior value in all the solutions they...
Company: Partners In EXCELLENCE
Date: January 2003 |
Partners In EXCELLENCE |
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Oops, Try Again
Direct mail marketing involves a lot of ‘controlled mistakes’. Testing, testing and more testing until the desired success is achieved is necessary in this form...
Company: PRIMEDIA
Date: January 2004 |
PRIMEDIA |
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The Cell Phone As Marketing Tool: Will Consumers Answer The Call?
With the steep rise in the number of cellular phone users all over the world, advertisers have discovered yet another tool for product promotions. The...
Company: Knowledge@Wharton
Date: March 2001 |
Knowledge@Wharton |
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Better Marketing Reception
The boundary less business world of today has generated a fierce competitive environment among corporations. In such a scenario, the need of the hour for...
Company: PRIMEDIA
Date: September 2002 |
PRIMEDIA |
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Paper, Bricks & Clicks: 10 Steps To Channel Integration
A successful web venture entails an integrated marketing plan. Instead the never ending hype about e-commerce has seen the evolution of flashy, attention grabbing websites...
Company: PRIMEDIA
Date: March 2000 |
PRIMEDIA |
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Multichannel Challenges: Caswell-Massey
Old-age companies are coming to terms with the present age Internet business challenges. The case in point is of Caswell-Massey, A NJ based high-end toiletries...
Company: PRIMEDIA
Date: March 2001 |
PRIMEDIA |
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The Electronic Catalog: Allocating The Sale
Multichannel marketing is a win-win situation for both the customer and the marketer. Not only it enables the customers to shop when and how they...
Company: PRIMEDIA
Date: March 2001 |
PRIMEDIA |
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Make The Most Of Every Channel
Where to allocate the marketing resources and efforts? That is a million-dollar question in multichannel business management. A promotion in one channel may spur sales...
Company: PRIMEDIA
Date: March 2001 |
PRIMEDIA |
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Making Affiliate Online Marketing Programs Work
Affiliate marketing relates to the linking of a Website features to another Website’s online catalog. Web marketers have long been struggling with affiliate marketing. The...
Company: PRIMEDIA
Date: January 2001 |
PRIMEDIA |
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Beware The Pitfalls Of Bypassing The Channel
Direct selling through the Web requires sound Internet strategies in place. Since such a business model radically alters historic relationship with traditional distribution partners, a...
Company: Crain Communications
Date: February 2002 |
Crain Communications |
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Magazines.Com Launching Two New Programs For Selling Subs At Retail
The paper examines the option of selling subscriptions through the retail channel. Consumer marketers agree that broad-based efforts to sell subscriptions at retail are likely...
Company: PRIMEDIA
Date: December 2000 |
PRIMEDIA |
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Multiple Views Of Multichannel Promos
The paper discusses various options available for multichannel marketing promotions. There are two school of thought guiding multichannel promotion strategies. The first school of thought...
Company: PRIMEDIA
Date: December 2002 |
PRIMEDIA |
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Operation Newsstand
The paper looks at strategies, tools and processes required for increasing newsstand sales of publications. Today titles with modest sales have to come up with...
Company: PRIMEDIA
Date: March 2001 |
PRIMEDIA |
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Analyzing The Sources Carefully
Telemarketing has acquired great significance today, particularly in B2B business domain. A mastery of the basic principles and a willingness to test new ways and...
Company: PRIMEDIA
Date: October 2001 |
PRIMEDIA |
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How Can We Use CRM To Increase Sales In A Multichannel Environment?
Customers are a company's most valuable asset, and keeping them loyal and happy requires more than just delivering a quality product, it requires real-time insights...
Company: Information Today
Date: December 2003 |
Information Today |
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Winning Bids
This article focuses upon online auctions, which can be termed as one of the methods of marketing. An established auction becomes a conduit between partners...
Company: PRIMEDIA
Date: January 2003 |
PRIMEDIA |
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Online Order Fulfillment: Smoothing The Process
In the rush to market subscriptions on the Web, getting prospects to view offers is only the first part of the battle. Minimizing aborted orders,...
Company: PRIMEDIA
Date: January 2000 |
PRIMEDIA |
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Net Gains
If direct marketing is all about testing, the web is direct marketing times 1000, because constant change is at the very core of this new...
Company: PRIMEDIA
Date: June 2000 |
PRIMEDIA |
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