White Paper Should Your Email Live In The Cloud? A Comparative Cost Analysis Upgrading, switching, or adding email users? Take time to calculate your fully loaded on-premise costs and compare them to cloud-based alternatives.

Tags: Analysis, Online Communications, Google Inc., Forrester Research Inc., Enterprise Software

Sponsored by: Google
Date: September 2009
Google
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White Paper Enhance Customer Loyalty through Higher Responsiveness The economic downturn is forcing businesses to tighten their belts and look for more efficient channels. Using the Internet as a business channel, and sometimes...

Tags: Channel, Cloud Computing, Internet, Management, Oracle Corp.

Sponsored by: Oracle
Date: April 2009
Oracle
White Paper Microsoft Unified Communications Datasheet: Smart Decisions for Extraordinary Times Microsoft® software-powered Unified Communications can help you cut costs and better position your business for the economic rebound by transforming the way you communicate and...

Tags: Collaboration, Microsoft Corp., Telecom & Utilities, Telecommunications, Unified Communications

Sponsored by: Microsoft
Date: August 2009
Microsoft
White Paper Oracle Business Brief - Keeping hold of your customers, especially in tough economic conditions You know as much as anyone about the challenges faced by midsize organizations. There are always competitors with deeper pockets, customers demanding more for...

Tags: Channel Management, Customer, Marketing, Oracle Corp.

Sponsored by: Oracle
Date: September 2009
Oracle
White Paper Ten Ways to Joggle you out of your Direct Marketing Doldrums Has your direct marketing program overstayed its welcome? Is it time for something new, something different, something that will lift response rates and increase profitability?...

Tags: Advertising & Promotion, Direct Marketing, Marketing, Marketing Research, Sales

Company: directmarketing.org
Date: January 2003
directmarketing.org
White Paper The When & How of Using Distributors Two features characterize distributors, merchants, dealers, or factors. First, unlike agents who take a commission, they buy stock for re-sale. Second, they are usually but...

Tags: Business Operations, Corporate Communications, Distributor, Manufacturing, Marketing

Company: B2B International
Date: January 2003
B2B International
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White Paper The Changing World Of Industrial Distribution Using distributors as an alternative to direct selling is very far from being a soft option, though it may be inevitable. The article considers the...

Tags: Distributor, Engineering, Sales, Sales Force Management, Sales Strategy

Company: B2B International
Date: January 2003
B2B International
White Paper Sharpening The Distributor Network Increasingly distributors are replacing direct sales forces in industrial marketing. They cost less, and absolve the manufacturer from the burdens of credit control, but in...

Tags: Distributor, Manufacturer, Manufacturing, Network, Sales

Company: B2B International
Date: January 2003
B2B International
White Paper From Call Center to Contact Center: How to Successfully Blend Phone, Email, Web and Chat to Deliver Great Service and Slash Costs The transition from call center to multichannel contact center should reduce the aggravation and effort associated with critical tasks such as handling phone calls, replying...

Tags: Call Centers, Software, Phone, Online Communications, Montgomery Research Inc.

Company: Montgomery Research
Date: October 2002
Montgomery Research
White Paper Mastering The Personal Essence of Network Marketing. Success in Network Marketing depends on a distributor really getting a number of key distinctions. These distinctions go far beyond mere information, training and sales...

Tags: Network, Networking, Product, Productivity, Prospect

Company: mlmresources.com
Date: January 2003
mlmresources.com
White Paper 18 Essential Elements That Can Make Or Break Your Direct Marketing Campaign Knowing that the basics are necessary in any direct marketing endeavor is an essential element for the success of any organization. An important direct marketing...

Tags: Advertising & Promotion, Direct Marketing, Marketing, Marketing Research, Sales

Company: renegnam.com
Date: January 2003
renegnam.com
White Paper Cost-To-Serve: Putting Channel Efficiencies Under A Microscope The goal of Cost-to-Serve is to produce a rich database of information and insight that can be used to help our clients incorporate relative channel...

Tags: Channel Efficiency, Finance, Financial Services, Frank Lynn & Associates, Management

Company: Frank Lynn & Associates
Date: January 2003
Frank Lynn & Associates
White Paper A Solution to the Multichannel Challenge: Smart Submission Digital services units encounter the challenges of multichannel communications most directly and immediately at the big agencies. Paper discusses that identifying one customer segment actively...

Tags: Advertising & Promotion, Challenge, Marketing, Wunderman

Company: Wunderman
Date: January 2003
Wunderman
White Paper Rechanneling Sales Increasingly sophisticated customer purchasing organizations, greater pricing transparency, and downstream consolidation have disrupted sales channels for industrial products. Suppliers can improve their performance by using...

Tags: Marketing, Marketing Research, McKinsey & Co., Pricing, Pricing Strategy

Company: McKinsey & Company
Date: January 2003
McKinsey & Company
White Paper The Impact Of Channel Function Performance On Buyer-Seller Relationships In Marketing Channels Distributors, across sectors and countries, are faced by the threat of disintermediation. In many industries, horizontal consolidation and advances in information technology have made it...

Tags: Distributor, Human Resources, Marketing, Marketing Research, Performance

Company: Social Science Electronic Publishing
Date: July 2001
Social Science Electronic Publishing
White Paper Moderator’s Note Channel Management Strategies: Digital Partnering The advent of the Internet in the 1990s brought with it sweeping hypotheses about changes in distribution channels and customer management. While EDI, ERP and...

Tags: Channel Management, Supply Chain, Software, Sales Channel, Sales

Company: Dartmouth College
Date: January 2003
Dartmouth College
White Paper People Power It has been seen that consumers are spending more, and direct marketers are spending more to reach them. In contrast, things are flat in the...

Tags: B2B, E-business/E-Commerce, Internet, Primedia Inc.

Company: PRIMEDIA
Date: December 2003
PRIMEDIA
White Paper Service And Support: From Cost Reduction To Revenue Generation Manufacturers and retailers are increasingly moving into services. This offers new opportunities for growth and profit, but also presents interesting challenges. Once a company has...

Tags: Channel Management, Cost Reduction, Dartmouth College, Marketing, Revenue

Company: Dartmouth College
Date: February 2003
Dartmouth College
White Paper Virtual Service E-tailers investing in fulfillment systems to meet the holiday rush online marketers in the fourth quarter of 2000 were determined to avoid the messes that...

Tags: E-business/E-Commerce, Fulfillment Theme, Internet, Online Retail Company, Primedia Inc.

Company: PRIMEDIA
Date: January 2001
PRIMEDIA
White Paper Tune In Tomorrow In the wake of numerous dot-coms interacting with financial losses, some industries are cutting back on their new media initiatives. However, the direct response television...

Tags: Home Entertainment, Interactive TV, Marketing, Personal Technology, Tv & Home Theater

Company: PRIMEDIA
Date: March 2001
PRIMEDIA
White Paper Print Rules This article says that as companies get serious about integrating channels, they learn the across-the-board importance of their catalog. Catalogers and other direct marketers working...

Tags: Catalog, Sales Strategy, Sales, Primedia Inc., Online Communications

Company: PRIMEDIA
Date: June 2001
PRIMEDIA
White Paper Clicking With Customers: New Challenges In Online Conversion Converting casual netizens into loyal shoppers remains one of the most challenging assignments for online shopping companies. The path is tough as most of the...

Tags: Construction, Conversion, Internet, Knowledge@Wharton, Web Site Development

Company: Knowledge@Wharton
Date: May 2001
Knowledge@Wharton
White Paper Marketing Channels For Meat Goats This article discusses the marketing channels for meat goats. A marketing channel describes the movement of a product or commodity from the site of production...

Tags: Khimaira, Marketing, Marketing Channel, Marketing Research

Company: Khimaira
Date: October 2002
Khimaira
White Paper Channel Design Starts With The Customer, Creating High Performance Sales Channels Channel selection and deployment is one of the most critical issues facing companies today. Customers are looking for superior value in all the solutions they...

Tags: Channel, High-performance, Sales, Sales Channel, Sales Force Management

Company: Partners In EXCELLENCE
Date: January 2003
Partners In EXCELLENCE
White Paper Oops, Try Again Direct mail marketing involves a lot of ‘controlled mistakes’. Testing, testing and more testing until the desired success is achieved is necessary in this form...

Tags: Advertising & Promotion, Direct Mail, Direct Mail Marketing, Direct Marketing, Marketing

Company: PRIMEDIA
Date: January 2004
PRIMEDIA
White Paper The Cell Phone As Marketing Tool: Will Consumers Answer The Call? With the steep rise in the number of cellular phone users all over the world, advertisers have discovered yet another tool for product promotions. The...

Tags: Cell Phone, Cellular Phones, Consumer Electronics, Knowledge@Wharton, Marketing

Company: Knowledge@Wharton
Date: March 2001
Knowledge@Wharton
White Paper Better Marketing Reception The boundary less business world of today has generated a fierce competitive environment among corporations. In such a scenario, the need of the hour for...

Tags: Marketing, Marketing Research, Primedia Inc.

Company: PRIMEDIA
Date: September 2002
PRIMEDIA
White Paper Paper, Bricks & Clicks: 10 Steps To Channel Integration A successful web venture entails an integrated marketing plan. Instead the never ending hype about e-commerce has seen the evolution of flashy, attention grabbing websites...

Tags: Integration, Marketing, Marketing Research, Primedia Inc., Web

Company: PRIMEDIA
Date: March 2000
PRIMEDIA
White Paper Multichannel Challenges: Caswell-Massey Old-age companies are coming to terms with the present age Internet business challenges. The case in point is of Caswell-Massey, A NJ based high-end toiletries...

Tags: Channel Management, Internet, Marketing, Primedia Inc., Productivity

Company: PRIMEDIA
Date: March 2001
PRIMEDIA
White Paper The Electronic Catalog: Allocating The Sale Multichannel marketing is a win-win situation for both the customer and the marketer. Not only it enables the customers to shop when and how they...

Tags: Allocation, Marketing, Marketing Research, Primedia Inc., Sales

Company: PRIMEDIA
Date: March 2001
PRIMEDIA
White Paper Make The Most Of Every Channel Where to allocate the marketing resources and efforts? That is a million-dollar question in multichannel business management. A promotion in one channel may spur sales...

Tags: Channel, Management, Marketing, Marketing Research, Primedia Inc.

Company: PRIMEDIA
Date: March 2001
PRIMEDIA
White Paper Making Affiliate Online Marketing Programs Work Affiliate marketing relates to the linking of a Website features to another Website’s online catalog. Web marketers have long been struggling with affiliate marketing. The...

Tags: Internet, Marketing, Marketing Research, Primedia Inc., Web Site Development

Company: PRIMEDIA
Date: January 2001
PRIMEDIA
White Paper Beware The Pitfalls Of Bypassing The Channel Direct selling through the Web requires sound Internet strategies in place. Since such a business model radically alters historic relationship with traditional distribution partners, a...

Tags: Crain Communications Inc., Internet, Management, Strategy

Company: Crain Communications
Date: February 2002
Crain Communications
White Paper Magazines.Com Launching Two New Programs For Selling Subs At Retail The paper examines the option of selling subscriptions through the retail channel. Consumer marketers agree that broad-based efforts to sell subscriptions at retail are likely...

Tags: Benefits, Business Operations, Human Resources, Primedia Inc., Sales

Company: PRIMEDIA
Date: December 2000
PRIMEDIA
White Paper Multiple Views Of Multichannel Promos The paper discusses various options available for multichannel marketing promotions. There are two school of thought guiding multichannel promotion strategies. The first school of thought...

Tags: Marketing, Marketing Research, Primedia Inc., Promotion, Sales

Company: PRIMEDIA
Date: December 2002
PRIMEDIA
White Paper Operation Newsstand The paper looks at strategies, tools and processes required for increasing newsstand sales of publications. Today titles with modest sales have to come up with...

Tags: Management, Newsstand, Primedia Inc., Productivity, Sales

Company: PRIMEDIA
Date: March 2001
PRIMEDIA
White Paper Analyzing The Sources Carefully Telemarketing has acquired great significance today, particularly in B2B business domain. A mastery of the basic principles and a willingness to test new ways and...

Tags: Advertising & Promotion, Marketing, Marketing Research, Primedia Inc., Telemarketing

Company: PRIMEDIA
Date: October 2001
PRIMEDIA
White Paper How Can We Use CRM To Increase Sales In A Multichannel Environment? Customers are a company's most valuable asset, and keeping them loyal and happy requires more than just delivering a quality product, it requires real-time insights...

Tags: CRM, Enterprise Software, Environment, Sales, Sales Force Management

Company: Information Today
Date: December 2003
Information Today
White Paper Winning Bids This article focuses upon online auctions, which can be termed as one of the methods of marketing. An established auction becomes a conduit between partners...

Tags: Auction, Primedia Inc.

Company: PRIMEDIA
Date: January 2003
PRIMEDIA
White Paper Online Order Fulfillment: Smoothing The Process In the rush to market subscriptions on the Web, getting prospects to view offers is only the first part of the battle. Minimizing aborted orders,...

Tags: Customer Relationship Management (CRM), Enterprise Software, Fulfillment, Marketing, Primedia Inc.

Company: PRIMEDIA
Date: January 2000
PRIMEDIA
White Paper Net Gains If direct marketing is all about testing, the web is direct marketing times 1000, because constant change is at the very core of this new...

Tags: Advertising & Promotion, Direct Marketing, Marketing, Marketing Research, Primedia Inc.

Company: PRIMEDIA
Date: June 2000
PRIMEDIA

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