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ROI Case Study: GOOGLE APPS - TVR Communications
Read how a leading provider of patient entertainment and education solutions realized a 500% ROI by deploying Google Apps....
Sponsored by: Google
Date: May 2009 |
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July 1st: The Virtual Presenter's Series: Start Right! Design Right! Present Right!
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but y...
Sponsored by: Citrix Online
Date: June 2009 |
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Stop The Static: Tuning In To Your Sales Channels Can Help You Satisfy Customers Without Sacrificing
Sales channels are the tactical delivery arm of any business and need to be aligned with market conditions, customer needs, and company-specific objectives. But too often...
Company: Deloitte Development
Date: July 2008 |
Deloitte Development |
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Opening Up: The Promise And Pitfalls Of Alliances
Open business models are all the rage, having found favor as an organizational strategy that can enable breakthrough innovation - no small matter where developed markets,...
Company: Deloitte Development
Date: June 2008 |
Deloitte Development |
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How to Instill Consumer Trust and Confidence in your Web Site
The Internet has fundamentally changed the way people connect, communicate, and conduct commerce. But as the Internet becomes more central to consumers' lives, online fra...
Company: VeriSign
Date: April 2008 |
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Are Your Products Open or Closed? How to Respond to the New Openness
Companies in many industries are struggling to determine how best to deal with the power that social computing gives their customers as an open forum to share how they fe...
Company: Optaros
Date: February 2008 |
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Return on Sales: How do you stack up? Benchmarks for comparing your financial efficiency
Interested in finding out how you stack up against other companies? This article provides you with the data to compare your ROS to other organizations. Learn how you can ...
Company: Miller Heiman
Date: February 2008 |
Miller Heiman |
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The Elements Of Value Network Alliances: Strategies For Building Alliance Partnerships
Nowadays, the number of corporate alliances continues to rise - by as much as 25 percent a year - and now accounts for nearly a third of many firms' revenues and value. Y...
Company: Deloitte Development
Date: February 2008 |
Deloitte Development |
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Sales 2.0 - Leveraging Web 2.0 to Sell
The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every asp...
Company: Genius.com
Date: January 2008 |
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How to Build 24/7 Online Demos
Want to maintain a continuous flow of quality leads to sales without having to constantly deliver live Webinars and demos? Many marketing professionals have adopted recor...
Company: Citrix Online
Date: November 2007 |
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Maximizing Channel Performance
The days when selling through third-party channels were simple are long gone. As more and more providers come to realize the many advantages of selling through these chan...
Company: Miller Heiman
Date: November 2007 |
Miller Heiman |
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Study reveals the ABCs of successful biopharmaceutical partnerships
Recently, the IBM Institute of Business Value and Silico Research conducted a study that uncovered a disturbing trend--more than half of all joint bio tech ventures fail....
Company: IBM
Date: September 2007 |
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Increase Your Conversion Rates with the Online Marketing One-Two Punch
These days a lot of selling happens before a lead is ever passed to a salesperson. Today's marketers must know how to bring in a high volume of quality leads and build re...
Company: Citrix Online
Date: September 2007 |
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The People You Know: Social Networks of Tomorrow's Sales Force
Sales executives go to their networks for their core job tasks--unlike some professionals who perform their jobs without ever invoking a relationship. The main impact of ...
Company: Miller Heiman
Date: August 2007 |
Miller Heiman |
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Exciting Innovations to Supercharge Sales Force Productivity
Advances in technology have made it possible to bring sales force productivity to new heights. Learn about the latest exciting innovations in CRM and SFA software and how...
Company: Miller Heiman
Date: August 2007 |
Miller Heiman |
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To Heighten Your Marketplace Success, Avoid these Three Marketing Sins
The practice of marketing is suffering these days from a number of ailments: a high rate of product failure, declining effectiveness of TV commercials and advertising in ...
Company: HSM
Date: May 2007 |
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Not business as usual: Changing channels in consumer electronics
IBM explores how the impact of innovative business models for "how to sell" are now as important as the innovative products themselves - CE manufacturers need to skillful...
Company: IBM
Date: April 2007 |
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Do You Want To Make It Big In Direct Sales?: What You Should Know Before Joining A Direct Sales
Direct sales companies promote and promise an easier life and success if you just join their company. The sales representatives for these companies make it sound so easy ...
Company: Associated Content
Date: April 2007 |
Associated Content |
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Adding Bricks To Clicks: The Effects Of Store Openings On Sales Through Direct Channels
We assess the effect of opening physical retail stores on direct channel sales. Our data come from a leading U.S. retailer which opened four new stores; two openings occu...
Company: President and Fellows of Harvard College
Date: March 2007 |
President and Fellows of Harvard College |
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How Firms Use Database Marketing Services
Forrester interviewed 198 marketers about how they outsource 10 related database marketing services. Bottom line: Direct marketers are hungry for outsourcing services. Th...
Company: Forrester Research
Date: February 2007 |
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Closing The Infrastructure Gap: The Role Of Public-Private Partnerships
Citizens around the globe confront the world's glaring infrastructure deficit daily. Evidence of the large and growing gap between infrastructure needs and the resources ...
Company: Deloitte Development
Date: November 2006 |
Deloitte Development |
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Selling Tips For Direct Sales Representatives
Direct sales company use representatives to sell products direct to customers door to door or by the party system. These representatives need to be aware of some selling ...
Company: Associated Content
Date: September 2006 |
Associated Content |
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Real-Time Analysis of Marketing ROI
What some call lead generation, CFOs often term maverick spending. As marketers are increasingly expected to justify expenditures, measuring campaign success becomes crit...
Company: Oracle
Date: July 2006 |
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Balancing Quantity Vs. Quality of Leads
When setting up a marketing plan, the first planning decision a person needs to make is that of quantity vs. quality of leads. Should time and money be spent in a concent...
Company: Entrepreneur.com
Date: June 2006 |
Entrepreneur.com |
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One to One Marketing Services: Optimal Customer and Product Strategy
One to one (1:1) marketing services (e.g., customized advertisements, promotions and direct mail) are a growth industry. Extant research in this area tends to have an eng...
Company: University of Connecticut
Date: June 2006 |
University of Connecticut |
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Driving Multi-Channel Sales Success With E-Newsletters
Emerging as the third major tool for driving dealer sales, e-newsletters now join Web sites and Internet aggregator leads as one of the most effective ways to uncover hot...
Company: Systems Marketing
Date: May 2006 |
Systems Marketing |
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Interactive Marketing Channels To Watch In 2006
Email and search marketing are now the foundation of most interactive marketing programs. But marketers are also enthusiastic about emerging channels like social networks...
Company: Forrester Research
Date: April 2006 |
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Advertisers Face TV Reality
Forrester and the Association of National Advertisers surveyed 133 national advertisers representing almost $20 billion in ad spending. More than three out of four told u...
Company: Forrester Research
Date: April 2006 |
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GlobalSpec Marketing Trends Survey
During February 2006, GlobalSpec conducted a survey of marketing professionals and corporate managers in the industrial and manufacturing sector. The survey specifically ...
Company: GlobalSpec
Date: April 2006 |
GlobalSpec |
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The Echopass EchoSystem: Customized, Scalable, and Affordable Service Integration
Download this Echopass white paper for an overview of the Echopass EchoSystem, an integrated, on-demand call center platform that can meet all your e-service, contact cen...
Company: Echopass
Date: April 2006 |
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The On-Demand Call Center: You Can Bank on It!
Find out how The Provident Bank of New Jersey slashed the average duration of its customer support calls by 40 percent using on-demand call center services from Echopass....
Company: Echopass
Date: March 2006 |
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Gartner's Magic Quadrant for Product Information Management
This report is a must-read if you're an IT strategist who's currently evaluating product information management (PIM) technologies. It explains why the as-yet-immature PI...
Company: IBM
Date: December 2005 |
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Marketing Communications Future: The Twilight of Interruption, the Dawn of Engagement Marketing
The marketing communication landscape has changed more in the past five years than in the past fifty. Traditional marketing methods are losing their grip on customers at ...
Company: Master New Media
Date: December 2005 |
Master New Media |
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Channel Marketing Automation: A New Model for Sales and Productivity
The ability to consistently access and customize intangible "Soft" core assets - including sales collateral, creative materials, customer and prospect databases, channel ...
Company: Starmark International
Date: October 2005 |
Starmark International |
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Channel Optimization: Are You Giving The Channel Too Much?
Given the squeeze-play on the end-users prices, increased channel competition, and investor demands for steady - if not increasing - earnings, it is hard to believe that ...
Company: Rubicon Consulting
Date: October 2005 |
Rubicon Consulting |
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Improve Your Merchandising by Analyzing Browse-to-Act Ratios
Whether a person has an e-commerce site or not, chances are the person is making merchandising decisions of some kind. What content should a person feature on the homepag...
Company: WebTrends
Date: August 2005 |
WebTrends |
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The Personalization Services Firm: What to Sell, Whom to Sell to and for How Much?
Personalization services such as individual-specific advertising and couponing are a growth market. Some personalization service firms offer their services on an exclusiv...
Company: Yale School of Management
Date: July 2005 |
Yale School of Management |
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Cross-Channel Optimization: A Strategic Roadmap for Multichannel Retailers
The IBM Executive Brief: "Cross-channel optimization: A strategic roadmap for multichannel retailers" is a detailed study that examines an emerging model that is helping ...
Company: IBM
Date: July 2005 |
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Peer-to-Peer Direct Sales
The paper describes and gives an economic analysis of a business model for commercial Content Delivery Networks (CDN) based on the Peer-to-Peer model. The content is stor...
Company: Warsaw University
Date: June 2005 |
Warsaw University |
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Channel Management White Paper
This paper examines the advent of a new phase in banking technology delivery called "Channel Management". This is a modern "Enterprise based" approach to banking services...
Company: CR2
Date: June 2005 |
CR2 |
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The Five Most Common Joint Venture Marketing Mistakes to Avoid
Joint Venture marketing has become a highly popular way for small businesses to maximize their profits. When two or more businesses combine their resources synergisticall...
Company: Emprez
Date: June 2005 |
Emprez |
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