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ROI Case Study Google Apps TVR Communications
Read how one company improved collaboration, reduced IT costs and increased agility--plus achieved a 500 percent ROI--by moving to Google Apps.
Sponsored by: Google
Date: September 2009 |
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ROI Case Study Google Apps TVR Communications
An ROI study by Nucleus Research found that a 400-employee customer deploying Google Apps achieved an ROI of 500% with a one-month payback. TVR Communications...
Sponsored by: Google
Date: September 2009 |
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Cloud Computing - What is its Potential Value for Your Company?
Cloud computing may be new, but one thing hasn't changed: management's insistence on justifying IT investments by return on investment and total cost of ownership....
Sponsored by: Google
Date: September 2009 |
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Live Webcast: LCC International on 3 Reasons to Consider Google Apps
At LCC International, a 1,200 employee wireless engineering company, VP of IT, John Buckholz, has managed cc: Mail, IBM Notes/Domino and Microsoft Exchange systems in...
Sponsored by: Google
Date: November 2009 |
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Web 2.0 @ work: how CIOs can help drive business returns by improving organizational effectiveness
Without access to historical information, organizations today would be severely limited in their ability to make informed, appropriate decisions regarding even the most basic aspects...
Sponsored by: IBM
Date: January 2009 |
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The Best of Both Worlds: How to Effectively Leverage Social Media
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language...
Sponsored by: Citrix Online
Date: September 2009 |
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The Growing Adoption of Web 2.0 in the Enterprise
This AnalystPerspectives report presents an overview of analyst observations about the concept of Web 2.0 and their opinions and predictions about its future prospects. ...
Sponsored by: SkillSoft
Date: April 2008 |
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Putting The Web To Work For The Brand
If the goal is to have the Web work to its full potential, Web strategy should be treated as a component of the overall marketing...
Company: Medicom International
Date: January 2002 |
Medicom International |
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From Chaos to Constellation: Creating Better Brand Alignment on the Web
It’s easy for an organization to put up a few Web sites. It’s quite another feat to ensure that they are brand-building, coherent, compelling, up-to-date,...
Company: Design Management Institute
Date: April 2003 |
Design Management Institute |
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Branding And Usability
Many web sites exist primarily to create or strengthen the brand for a product or service. Finding that a site’s usability can dramatically affect branding....
Company: User Interface Engineering
Date: January 2003 |
User Interface Engineering |
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Growing an eBrand Profitably
Brands that establish themselves as trusted online suppliers wil have an advantage as cellphones, PDAs, and interactive TVs all come online. Much of the marketing...
Company: Montgomery Research
Date: June 2001 |
Montgomery Research |
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The Race to Build Internet Brands
Article finds out that communication strategies is considered the broad range of ways to reach target audiences and selected those, which could best influence the...
Company: Lippincott & Margulies
Date: June 2000 |
Lippincott & Margulies |
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Digital Asset Management Meets the Web
Digital branding, is not just about e-commerce. The primary reasons e-commerce got off to a slow start, especially with consumers is lack of trust. Many...
Company: Absolute Business
Date: May 2001 |
Absolute Business |
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Jazzy Web Marketing
With an infinite number of applications and diversions to be discovered, every company, every product, and every brand belongs somehow and somewhere on the Web....
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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Where There's A Need There's A Way
As is true in traditional advertising, digital marketing has the ability to sell products and services. Through interactive, marketers can convey a brand promise,...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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Turning Viral Marketing Into A Main Stream Proposition
Viral marketing is a clever idea. A virus attacks the immune system and many people believe that consumers are now ‘immune’ to advertising (being bombarded...
Company: Ogilvy & Mather
Date: January 2003 |
Ogilvy & Mather |
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New Branding Imperatives: Creating and Leveraging Brand Value: October 24–25, 2005 This tightly focused program provides specific guidelines for planning, building, measuring, and managing brand equity to improve the profitability of brand strategies. New Branding Imperatives... Company: Tuck Executive Education at Dartmouth | 
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A Discussion: Branding In The World Of E-commerce Building Brand Equity Through Many "Moments Of Truth"
This white paper in general gives an insights on the rapidly changing e-business world from a diverse group of "change masters". The discussion topics showed...
Company: Lippincott Mercer
Date: October 2004 |
Lippincott Mercer |
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How the Internet Can Boost Your Brand
Strong industrial brands are great profit machines. Companies with strong brands can charge higher prices and achieve greater market share than companies with weaker brands....
Company: The Boston Consulting Group
Date: March 2001 |
The Boston Consulting Group |
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Keeping The Promise: How Big Brands Can Win Online
Established brands have a natural advantage on the Internet because online consumers gravitate toward recognized and trusted names. However, relatively few incumbents have fully exploited...
Company: The Boston Consulting Group
Date: May 2001 |
The Boston Consulting Group |
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Building Strong Brands Better, Faster, Cheaper
Senior executives increasingly recognize the importance of their companies' brands in driving customer loyalty, price premiums, revenue growth and, consequently, enhanced shareholder value. But because...
Company: McKinsey & Company
Date: April 2003 |
McKinsey & Company |
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Negotiating Niagara: Creating A Superior Online Brand
The Internet presents a huge brand-building challenge for companies. The key is to create an engaging and fulfilling online experience that attracts customers, and then...
Company: The Boston Consulting Group
Date: July 2000 |
The Boston Consulting Group |
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Marketing Communications Demand Creation: Marketing Executive Study
For the past several years, many graphic arts industry analysts and market research firms have predicted that the growth of digital color and variable data...
Company: Printing Industry Center at RIT
Date: October 2003 |
Printing Industry Center at RIT |
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Cross-Media and the Web: Best Practices for Using the Internet to Measure Cross-Media Advertising Campaigns
The advent of integrated, cross-media campaigns that include the Internet has spurred marketers to explore how different media can be used synergistically to build their...
Company: Millward Brown
Date: September 2003 |
Millward Brown |
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IBM invites you to explore the power of Dynamic Digital Merchandising
Download IBM's "Dynamic Digital Merchandising" webcast or podcast. IBM presented the Platt Retail Institute's findings on the digital communications network tested by the United States...
Company: IBM
Date: September 2005 |
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Digital Asset Management Guide for Marketers 3: The Next "New Thing"
This paper provides a look at the evolution of digital asset management and what may lie beyond it. Digital asset management continues to evolve under...
Company: MarketingPilot
Date: April 2003 |
MarketingPilot |
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Left and Right Brain Marketing: Increase Online Conversion by Bridging Creative Development with the Analytics Process A significant rift exists that marketers have not fully acknowledged: the rift between data analysis and creative development. The trends and patterns in how... Company: [x+1] | ![[x+1]](http://i.i.com.com/cnwk.1d/i/itp/xplusone_60x50.gif)
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Five Steps to Achieving Precise Customer Targeting Online Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies. In order to maximize a site's conversion performance... Company: [x+1] |
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[x+1] POE: The Progressive Optimization Engine Frequently, when marketers target a pocket of customers that has shown spectacular lift in a campaign, they belatedly discover the behavior is inconsistent, with response... Company: [x+1] |
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From Concept to Customer: Winning Web Strategies for Small Business Defining an effective Internet and domain name strategy is vital to any business -- especially small or medium-sized businesses that have limited development and promotional... Company: BuyDomains.com | 
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Accelerate Your Marketing Workflow with Adobe Acrobat 8 Professional This paper introduces Adobe Acrobat 8 Professional, a solution that's tailor-made for marketing, public relations, brand development, and corporate communications organizations. The paper explains how... Company: Adobe Systems | 
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The People Who Make Great Web Sites
Forrester surveyed their Customer Experience Peer Research Panel to reveal the inner workings of today's typical Web organization. They found an experienced boss with big...
Company: Forrester Research
Date: September 2006 |
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Online Support Communities: Best Practices and Deployment Tips for Reducing Costs and Increasing Customer Satisfaction Harnessing customer feedback to improve your products and services can translate into a real competitive advantage. That's why a growing number of companies are deploying... Company: Lithium | 
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Web 2.0 for the Enterprise
With Web 2.0 services enabling millions of consumers to participate meaningfully in online communities, those tools are now making their way into the corporate world,...
Company: ZDNet
Date: July 2007 |
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How IE7 and New EV SSL Certificates Impact Your Site
Web-based businesses are facing a confidence crisis. Trust in site security is declining, with many consumers scaling back their online transactions or worse, opting out...
Company: VeriSign
Date: September 2007 |
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Emerging Media This presentation explains the Emerging Media. Company: SlideShare | SlideShare |
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Eight Simple Ways To Use Promotional Products Online
With the increase competition on the Internet, it can be hard to find ways to make the company seem different from everyone else. One thing...
Company: Gimmees.com
Date: January 2004 |
Gimmees.com |
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Affiliate Marketers Take Lessons From Media Agencies
This paper explains six key learnings that affiliate marketers should consider when running and securing affiliate programmes - to ensure maximum returns: an understanding of...
Company: iMedia Communications
Date: August 2007 |
iMedia Communications |
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Applying Web 2.0 to Your Business Challenges
Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs,...
Company: Cisco Systems
Date: April 2008 |
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Screen Sharing Performance of Web Conferencing Services
As Web conferencing becomes increasingly prevalent, users are seeking more sophisticated experiences. Critical to a successful Web conferencing experience is the ability of the presenter...
Company: Adobe Systems
Date: September 2007 |
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Webcast: Optimizing Online Customer Interactions
There was a time when a simple check-the-box approach to online sales and service was enough to satisfy a consumer-driven Internet audience -- but those...
Company: BNET
Date: May 2008 |
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