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Should Your Email Live In The Cloud? A Comparative Cost Analysis
Upgrading, switching, or adding email users? Take time to calculate your fully loaded on-premise costs and compare them to cloud-based alternatives.
Sponsored by: Google
Date: September 2009 |
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- Showing items 41-80 of 544
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Strategic Chronicle - Issue No. 6
This chronicle includes three articles namely: Branding State and Civic Entities, Two Approaches to Reinventing Marketing, and Knowledge and Economic Growth. The first article talks...
Company: KLM
Date: April 2003 |
KLM |
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What’s In A Name? Not Much Without A Branding Strategy
This article says that with global branding now person definitely wants to pick a name that does not have different meanings in different languages. One...
Company: Knowledge@Wharton
Date: July 2002 |
Knowledge@Wharton |
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Small Business Branding: The Personal Connection
Business is becoming increasingly competitive. Small business is the fastest-growing segment of business in most parts of the world. In addition, competitors are no longer...
Company: MarketingProfs
Date: November 2003 |
MarketingProfs |
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A New Tool In The Marketing Arsenal
Caught between TiVo and the 500+ digital cable channels that are weakening the mass advertising strategy, marketers are turning increasingly to sales promotions to get...
Company: MarketingProfs
Date: October 2003 |
MarketingProfs |
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Playing The Name Game Again
Companies are inherently different from people in three crucial ways that affect the naming process. These are Companies, or at least the good ones, tend...
Company: MarketingProfs
Date: April 2000 |
MarketingProfs |
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Do Your Customers Trust Your Brand?
This article defines trust in a marketing context. It briefly discusses the benefits of building trust with the customers. In addition, it covers ways in...
Company: MarketingProfs
Date: December 2001 |
MarketingProfs |
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How To Manage Your Brand Portfolio
Managing brand images and building brand portfolios are difficult challenges even for the most seasoned executives. This is particularly true in hard economic times when...
Company: MarketingProfs
Date: January 2002 |
MarketingProfs |
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Difficult Marketing Questions
Hence, given the unique capabilities of sponsorships to develop brand, as well as the potentially significant investment it takes to exploit and maximize this benefit,...
Company: MarketingProfs
Date: January 2003 |
MarketingProfs |
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The All-American Brand
When most people think of branding, they think of it as a part of a sales plan, one designed to generate profits. However, brands need...
Company: MarketingProfs
Date: October 2002 |
MarketingProfs |
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Branding: The Third Wave Is Here
For any brand to be successful in the increasingly fragmented and proliferated global marketplace, brands must not only accept, but also cultivate and welcome the...
Company: MarketingProfs
Date: December 2002 |
MarketingProfs |
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Friendship Branding: Common Sense In Practice
Friendship branding is not a new area of branding, but rather a hybrid of existing internal and external brand elements, and a new way of...
Company: MarketingProfs
Date: March 2003 |
MarketingProfs |
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Why We Need Strong Brands
This article discusses whether one need strong brand or not. Great companies are rare and so are great brands. At the heart of every company...
Company: MarketingProfs
Date: March 2003 |
MarketingProfs |
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Integrate Design To Create Brand Harmony
One of the most powerful drivers of brand in any marketing is design. Companies need to understand and manage design to achieve maximum brand-building results....
Company: MarketingProfs
Date: March 2003 |
MarketingProfs |
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Making Marketing Matter: Build Its Brand Within Your Organization- II
Marketing is often the danger field of business. It gets no respect or at least not as much as it deserves. The question this article...
Company: MarketingProfs
Date: November 2003 |
MarketingProfs |
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Masterly Marketing
This HBR OnPoint collection addresses the buzz about relationship marketing, which has enormous potential, and that loyal customers generate greater profits, year after year. However,...
Company: Harvard Business Review
Date: October 2001 |
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Rolling On The Rails Of Branding
This article discusses case of Union Pacific who used image campaigning to reach employees. Union Pacific Corp.’s ongoing "Building America" campaign, with its striking images...
Company: Crain Communications
Date: August 2003 |
Crain Communications |
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Promotion Leads Branding
For the fourth consecutive year, PROMO's editors have assembled their collective list of the most exciting and innovative brands on the current landscape. The twelve...
Company: PRIMEDIA
Date: September 2003 |
PRIMEDIA |
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Brand Illusions
Brands are the currency of protest, and two trends are converging to squeeze them even harder: Mainstream consumers are losing their appetite for buying, and...
Company: PRIMEDIA
Date: February 2002 |
PRIMEDIA |
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90 Days To A Better Brand
This article discusses how to make a better brand in 90 days. Some of the ways are looking in the mirror, defining the brand, checking...
Company: PRIMEDIA
Date: March 2001 |
PRIMEDIA |
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New Spirit At Diageo
This article discusses case of Diageo who is poised to make an all-out marketing assault that will start to hit over the next year and...
Company: PRIMEDIA
Date: September 2003 |
PRIMEDIA |
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The Great Share Chase
This article mentions that the new brand elevates the company's marketing message to a discussion of life and the way person live it, at the...
Company: VNU
Date: January 2003 |
VNU |
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Shell Oil Tests Email to Influence Distributors, Truckers & Farmers: Uses 5 Best Practice Rules
CHALLENGE: Every quarter, Shell Oil Products US used to send a glossy printed magazine to its distributors and end users such as farmers and professional...
Company: MarketingSherpa
Date: May 2004 |
MarketingSherpa |
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Branding Together With Smart Ads
In today’s technology-centric business era, the Internet and Web-based business strategies have become all pervasive. Online advertising has given new, innovative avenues to modern-day marketers...
Company: Red Herring
Date: March 2001 |
Red Herring |
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Branded Journalism
From the executive summary: ‘Part magazine, part catalog, the magalog is either a logical extension of the brand or a threat to journalism. From a...
Company: Bellerophon Publications
Date: January 2003 |
Bellerophon Publications |
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When Ads Get Personal
A brand is the symbol, logo, design, or the name that is the unique identity of a particular product or service and differentiates it from...
Company: CFO Publishing
Date: September 2000 |
CFO Publishing |
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Branding To Sell
Most people often ignore quality while buying a product. Experts, however, suggest that products ought to be branded because branding depicts quality. A branded product...
Company: iEntry
Date: July 2004 |
iEntry |
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The Good Brand
Researches indicate that it is easy to create a ‘brand image’ in the global market, but it is more difficult to maintain it. It is...
Company: Gruner + Jahr USA Publishing
Date: August 2004 |
Gruner + Jahr USA Publishing |
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Brands Beware
From the executive summary: ‘Popular packaged goods brands face a growing threat of being hijacked online. For the last few years or so, spam-enablers have...
Company: PRIMEDIA
Date: April 2003 |
PRIMEDIA |
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A Brand Identity-For Early Stage Entrepreneurs To Grow With
A business organization is mostly known by the ‘brands’ it builds over the years. A brand goes a long way in making or breaking an...
Company: Ernst & Young
Date: January 2003 |
Ernst & Young |
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Using Supply-Chain Excellence To Build Brand Reputation
From the executive summary: Researches suggest that for many companies, there is still a disconnect between marketing and core supply-chain processes. Too few executives realize...
Company: SupplyChainBrain.com
Date: August 2004 |
SupplyChainBrain.com |
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Branding: Position Yourself For The Future
A brand is the name, logo, symbol, or design that is the unique identity of a particular product or service. It differentiates that particular product...
Company: David Rohlander
Date: January 2003 |
David Rohlander |
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Reeling In The Big One
The main aim of sales service providers is to maximize customers. And, if it happens to be a big brand name customer, the task is...
Company: Gruner + Jahr USA Publishing
Date: August 2004 |
Gruner + Jahr USA Publishing |
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Brand Marketing For A Demand Responsive World
From the executive summary: ‘Marketing is shifting from a paradigm of dictation to dialogue, and bringing with it some unsettling changes, perplexing most marketers today....
Company: Interbrand
Date: January 2003 |
Interbrand |
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Branding In Agriculture: Milk Gets A Makeover
From the executive summary: ‘Agriculture historically has been organized on a local basis with local production supplying local demand. Today, agriculture is a multi-billion dollar...
Company: Interbrand
Date: January 2003 |
Interbrand |
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Brand Extensions: Marketing In Inner Space
From the executive summary: ‘Stretching brands intelligently onto relevant products that reaffirm core brand values allows consumers to embrace the brand as part of their...
Company: Interbrand
Date: January 2003 |
Interbrand |
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Making The Most Of Your Brand: Leveraging Brand Equity Through Branding Strategies
From the executive summary: 'When consumers believe that a brand is responsive and trusted, they become emotionally attached to it, and when they become emotionally...
Company: MarketingProfs
Date: January 2003 |
MarketingProfs |
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Getting Emotional About Brands
From the executive summary: ‘Researches indicate that consumers make buying decisions based in part on their feelings and emotions about particular brands. And, marketers have...
Company: Gallup Organization
Date: September 2004 |
Gallup Organization |
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Saints Alive
Branding is an important asset of every business. It is about presenting and selling an image in the global market. The process of branding involves...
Company: Gruner + Jahr USA Publishing
Date: August 2001 |
Gruner + Jahr USA Publishing |
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Successful Brand Development
From the executive summary: ‘Being heard amid the roar of a competitor’s voices is a daunting task in today’s crowded marketplace. As a result, businesses...
Company: PowerHomeBiz.com
Date: January 2003 |
PowerHomeBiz.com |
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Building Retail Brands
From the executive summary: ‘The building of a brand starts with a precise definition of the target customer group and its needs and expectations and...
Company: McKinsey & Company
Date: January 2000 |
McKinsey & Company |
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